Show me colors I never thought I’d see, Like the shimmering gold of a summer sun, Or the bright, bold shades of a rainbow’s hue, That dance and play in the sky above.
Lead me to a land of possibility, Where every day is an adventure, Where the world is alive with vibrant energy, And the beauty of life is on full display.
Take me on a journey through fields of gold, Where the wheat sways gently in the breeze, Show me the majestic mountains that rise up high, And the sparkling streams that flow with ease.
And when the night falls and the stars come out to play, Lead me to a place where the fireflies dance, Where the night sky is alive with twinkling light, And the world is filled with wonder and chance.
So show me colors I never thought I’d see, And take me on a journey to a world of dreams, Where every day is filled with magic and wonder, And the beauty of life shines bright, it gleams.
If you’re reading this, chances are you’re someone who is interested in creating content – whether it be for a blog, social media, or any other platform. And if you’re like me, you may have found the process of coming up with ideas, organizing them, and then actually putting them into words or pictures or video or music, to be a bit overwhelming at times, especially when there is a deadline at hand. New Years. Christmas. Easter and everyone in-between.
But fear not, my friend, because I am here to tell you that the content creation process doesn’t have to be so daunting. In fact, it can be downright enjoyable (yes, you read that right). ENJOYABLE!
Over the years, I have learned a thing or two about how to make the process of creating content more manageable, and I am excited to share those tips with you today.
First and foremost, it’s important to remember that the content creation process is just that – a process. It’s not something that happens overnight and it’s not something that you should try to rush through. Instead, try to embrace the journey and enjoy the ride.
Are you feeling overwhelmed by the thought of creating content? Maybe you’re not sure where to start or what steps to take. If so, you’re not alone. Many people struggle with the content creation process, but it doesn’t have to be that way.
In this blog post, I’m going to break down the content creation process into three simple steps. By following these steps, you’ll be able to easily plan, create, and publish your content with confidence.
So, if you’re ready to streamline your content creation process and start creating amazing content, keep reading. I’ll guide you through each step and provide tips and tricks along the way.
What are the 3 steps of the Content Creation Process?
Creative
Content
Communications Platforms
The Content Creation process by Dean Cothill
On the one hand this is a chronological process but its also so important to look back and keep the flow going…
1. The Creative
So whether it’s a new ad campaign or sermon series, or new ideation project of any kind, this is where the magic happens.
In the creative space, there are no rules. Yes you heard me, no rules. No dream is too big, no idea is too crazy. This is creation in it purest form. Dream. Go Big. Get food and coffee for everyone. Get your favourite snacks and get the team in a beautiful place and come up with every idea under the sun.
Put it all on the wall. Every idea. Every single one.
The beauty of the creative process lies in its unpredictable nature. It is a journey of self-discovery, filled with twists and turns, highs and lows. It is a process that requires us to let go of our need for control and surrender to the unknown. It is in this surrender that we are able to tap into our true potential and create something truly beautiful and authentic. The creative process is a dance between the conscious and unconscious mind, a collaboration between the logical and the intuitive. It is a process that allows us to connect with our deepest desires and bring them to life. It is a journey that teaches us to trust ourselves and our vision, and to have faith in the unknown. In short, the creative process is a breathtaking, wondrous adventure that has the power to transform us and the world around us.
2. The Content
Graphics
Photos
Videos
Graphic Design
Interior Design
Copy
Here is where the method meets the madness. In the Creation Narrative in the book of Genesis we see that The Spirit hovers over the water and brings order to the chaos, the earth is formless and void. We can all the ideas in the world but if they aren’t ordered and structured, they will just remain ideas.
So you and your team have a CREATIVE LIST now, you then choose and grab the best ones that line up with what you guys wanna do, now the question is, how do you communicate those ideas to the world? Video maybe? Some still images? Blog posts? Each creative idea must find a “vessel”.
3. The Communications Platforms
Here quite simply, videos go to particular places (Social media platforms). Words go to particular places. Graphics also go somewhere else. If the team has decided that video is the medium that will be used, here are some questions then. As a team you guys have settled on which social media platforms you guys wanna and need to be on. You can read more here.
How long is the video?
Do we make one long video and break it down into smaller shorter content pieces? Can we :screen grab” images from the video?
Can we use the audio from the video for other platforms?
Will we shoot is 16×9 or rather look at specifics for short form video platforms?
Do we then take that video and grab still from it for social media posts?
How does the video then define the narrative for our copy and blogposts?
What goes on YouTube and what goes on IG or TikTok?
From the copy and voice overs we have created, how many tweets can we get?
All these questions inform our content creation funnel…
Content Creation Funnel by Dean Cothill
Here as we go down the funnel, the prices of content “become smaller” and the platforms for the communication process also changes. Audio goes here and video goes there, still go there and copy goes here. Here we will use various forms and make sure they work well together on that specific platform, like your blog or website. The “look and feel” of the video can be used for stage and interior design layouts. All the pieces of the puzzle slowly start to fit together.
So you have actually only created “1 piece of content”, a 3 minute video, but it informs everything else about the project and actually makes our lives much easier down the road.
In a nutshell – a content creation funnel is the creation and circulation of helpful content – blogs, social media posts, videos, newsletters – to current and prospective visitors and guests! (See image 1)
Other tips include to keep a running list of ideas. This could be a physical notebook, a document on your computer, or even just a list on your phone. Whenever an idea pops into your head, jot it down. This way, when it comes time to actually sit down and create content, you’ll have a wealth of ideas to choose from.
Finally, don’t be afraid to get brave and have fun with the process. Content creation should be an expression of your thoughts, ideas, and personality. Don’t worry about perfection or trying to please “everyone” – just focus on creating something that is authentic and true to you and your team.
So there you have it – a few tips to help make the content creation process a little easier and a lot more enjoyable. I hope they inspire you to embrace your creativity and start creating the content you’ve always dreamed of. Happy creating!
Have you ever found yourself feeling overwhelmed with all the tasks and responsibilities you have on your plate? Or have you ever noticed that you tend to procrastinate on certain tasks and projects, leading to last minute rushes and less than optimal results? If so, you’re not alone. We’ve all been there. But there is a solution that can help you save time, increase productivity, and build momentum for your organization: developing routines and habits. We all know how it goes, new ideas, new vision boards, new decor and stage elements and at a crazy pace.
In this blog post, we’ll be exploring the benefits of establishing routines and habits, as well as providing tips on how to create and maintain them. By implementing these strategies, you’ll be able to streamline your daily tasks and make progress on your long-term goals with greater ease and efficiency. So if you’re ready to take control of your time and boost your productivity, keep reading!
This is a no-brainer for some things.
Think about the chaos that would ensue if every week, your church had to ask everyone if they could come to worship on Sunday and what time would work best for them. Based on the responses, the leaders would then decide on a time and let everyone know. Can you imagine the extra work that would involve? And the uncertainty of not knowing when you should show up would likely lead to inconsistent attendance. Instead, churches establish a routine of meeting at the same time(s) every week until further notice. This allows people to easily incorporate the weekly gathering into their schedules. So, by having a consistent routine, everyone benefits!
This same principle can be applied to almost all church communications.
Save time and energy by deciding on a weekly communication routine and sticking to it. This can include what goes on your website, what you post to social media, and what emails you send out. This way, you won’t have to make these decisions every week. Having a consistent routine will help you stay organized and keep your communication channels running smoothly. Make sure that you and your team are on the same page from the get-go.
Not only will a weekly communication routine help you stay organized and keep your communication channels running smoothly, it can also improve your church’s search engine optimization (SEO). This means that your website will rank higher in search results, bringing more visitors to your site. This is because search engines love fresh content, and the more consistent you are in producing and sharing it, the more people will see and share it. So, by developing a routine for your communication efforts, you can benefit both your internal organization and your online presence.
5 Things to Include in Your Weekly Creative Communications Rhythm
Every church is different. The resources, staff, volunteers and types of communication that work best for each church will vary. But somehow we all keep get the same message of DO MORE DO MORE! Slow down, take a deep breath and set it all out before you. It would be impossible to create a weekly communications rhythm that would work for every church. Instead, I’m going to propose some options or ideas to consider and build on for yourself and or your team. None of this is fool proof, we can only plan so much and we can only be so proactive, but I hope this helps…
1) The Message
I recommend sharing audio, video, notes, resources, and action steps from your weekend message as soon as possible after the gathering. Ideally, this can be done on Sunday afternoon if you’re crazy enough, I remember editing photos and videos during the sermon to get stories and visuals out before the end of the service, I was crazy enough to try test myself to see if I can finish editing and then still get to the front of the stage to pray for people, but Monday morning works too.
It’s best to create a separate post or article for each week’s message (instead of adding to an existing page). This way, you can easily share the post on your social channels and make it easier for people to find and access. By sharing this content, you’ll be able to engage with your community and provide valuable resources for them to continue learning and growing.
2) Newsletter
It’s important to keep your community informed about what’s happening at your church. We recommend sharing news and announcements on your website and via email. To make things easier, try doing this the day after you post your sermon to the website. That way, you can mention and link to the sermon materials in your newsletter. This will help your congregation stay in the loop and stay connected to the happenings of your church. By keeping everyone informed, you can foster a sense of community and keep your church running smoothly.
3) Devotionals (and even groups materials)
One way that churches can help their congregations stay focused on Jesus and the weekly theme is by writing and sharing daily devotions. Some churches do this for a short season, while others make it a regular part of their routine. You can also use devotional materials written by others. These devotionals can be shared on your website, via email, and on social media channels. This is a great way to keep your community engaged and connected, and to provide spiritual nourishment on a daily basis. Whether you write your own devotionals or use materials from others, we hope that these resources will help you grow in your faith and strengthen your connection with Jesus.
The Bible App is an amazing tool that’ll assist you and your local church do this really well.
4) Mid-week nugget
If your church is not publishing daily devotions, another option would be to post something in the middle of the week to encourage, inspire or challenge your congregation. This could be:
A blog post by the pastors
A short, 1-2 minute audio or video clip from the weekend message
A testimonial from a member of the congregation
Pictures, video or story of the people of your congregation living out their faith, responses from the weekend, kids church appraisal etc.
5) Weekend teaser
Want to build excitement for your upcoming weekend service? A great way to do this is by posting a question related to the message on your social channels. Friday afternoon is a good time to do this, as it gives people time to think about their response and engage with the content. When crafting your question, try to make it something that is easy for people to respond to. If it’s too personal or too theological, you may not get much engagement. By asking a thought-provoking question, you can spark conversation and interest in your upcoming service.
In conclusion, developing a weekly creative and communications rhythm can greatly benefit your church team. By establishing routines and habits, you can streamline your tasks and make progress on your long-term goals with greater ease and efficiency. Some strategies to consider include deciding on a weekly communication routine, sharing audio, video, notes, resources, and action steps from your weekend message, keeping your community informed about what’s happening at your church, writing and sharing daily devotions, and posting thought-provoking questions on social media. By implementing these strategies, you can foster a sense of community, stay organized and on track, and effectively communicate with your congregation. We hope that these tips will help you develop a weekly creative and communications rhythm that works for your church team.
Now that you know how to get onto Google Business and you’ve got that up and running…
Where to from here?
Google reviews are an important aspect of any local churches online presence. Not only do they help to improve the visibility of your church in search results, but they also serve as a trusted source of information for potential church visitors or guests. In today’s digital age, (church goers/seekers/christians/consumers) rely heavily on the opinions of others when making purchasing decisions, and Google reviews provide a platform for your “people” to share their experiences with your church. In this article, we’ll explore the reasons why Google reviews are so important for your local listings and how they can help to drive traffic to your church.
Did you know… the number of Google reviews is one of the biggest factors in Google’s local search algorithm?
Take a moment and see for yourself:
Google “church in [your city].”
Look under the map at the “Local 3 Pack,” add together the number of reviews the 3 churches there have, and divide by 3 to get the average number of reviews.
Click the map in the Local 3 Pack to see the top 20 results in Google maps
Scroll down and take a look at how many reviews churches towards the bottom of the top 20 have.
Big difference, right?
How do you get more Google reviews for your church?
Glad you asked. Here are…
3 Ways to Get More Google Reviews for Your Church
1) Add a Google Business Profile icon/link in the header or footer of your website.
By placing social media icons that link to your church’s profiles on platforms such as Facebook, Twitter, and Instagram, you can encourage members to review your Google Business Profile. Including these icons makes it easy for visitors to access and read all of the positive reviews that your church has already received. This simple step can help to drive traffic and engagement on your online profiles, as well as improve the overall visibility of your church in search results.
2) Post a request for reviews to social media.
One way to encourage your followers on social media platforms such as Facebook, Twitter, and Instagram to leave reviews for your church is to post a request for reviews and include a link to your Google Business Profile. Remind people that by posting a review, they are not only sharing their positive experiences with your church, but they are also helping to improve your church’s search rankings and reach a wider audience online. Highlighting the specific ways in which your church has made an impact on people’s lives through the power of God can be a particularly effective way to motivate people to visit your church in person on Sunday.
3) Send email and/or texts to members asking them to post a review.
As it becomes increasingly difficult to reach people through social media channels, email and text message communication can be effective alternatives. Both of these mediums tend to have high open rates, and you can make your request for reviews more personalized in an email or text. When asking for reviews through email or text, be sure to include a link to your Google Business Profile and explain how the reviews will help your church achieve its mission. It’s also important to be mindful of Google’s efforts to combat fake reviews. If your church receives a large number of reviews in a short period of time, it may be flagged by Google’s algorithm as suspicious. To avoid this, it’s best to aim for a steady stream of reviews rather than a sudden influx.
To avoid triggering any red flags with Google’s algorithm, it’s best to gradually collect reviews from your congregation rather than sending a mass email all at once. A good goal is to aim for around 5 reviews per week. You can start by sending an email request to a small group of people, such as 20 individuals, and then assess the response after a week. If you receive a high number of reviews, such as 10, you can scale down the number of people you email the following week. On the other hand, if you only receive a few reviews, you can try increasing the number of people you email to see if that leads to more reviews. This approach allows you to adjust your strategy based on the response rate and ensure that you are collecting reviews at a natural and sustainable pace. Natural and organic is key here.
In today’s digital world, Google reviews are more critical than ever for local communities, businesses and churches. Not only do they help to improve the visibility of your church in search results, but they also serve as a trusted source of information for potential visitors and guests. By encouraging your people to leave reviews and actively managing your online reputation, you can build trust and credibility with potential guests and drive traffic to your community. So don’t underestimate the power of Google reviews – they are an essential part of any successful digital marketing strategy.
Gratitude is a powerful emotion that has the ability to transform our lives and relationships for the better. It can help us to appreciate the people, experiences, and things that bring joy and meaning to our lives. In this blog post, we will explore the many benefits of cultivating gratitude, and provide tips for how to make it a daily practice. By learning to express gratitude regularly, we can improve our mental and physical well-being, strengthen our relationships, and lead more fulfilling lives.
How to show gratitude online
One way to show gratitude to people online is to simply say “thank you” when they do something that you appreciate. This can be as simple as thanking someone for answering a question or providing a helpful suggestion. It’s important to be sincere and specific when expressing gratitude, so be sure to mention what you are thanking the person for and why you appreciate it.
Another way to show gratitude is to express your appreciation for someone’s character or actions. For example, you might say something like “I really appreciate your kindness and generosity” or “I’m so grateful for your support and encouragement.” By focusing on the person’s positive qualities, you can show that you value them as an individual and not just for what they have done for you.
A third way to show gratitude is to offer a small gesture of appreciation, such as sending a virtual gift or sending a handwritten note. These gestures can be especially meaningful if you are unable to be physically present with the person.
A fourth way to show gratitude is to simply be there for someone when they need it. Whether it’s offering a listening ear or providing practical assistance, being a supportive presence can mean a lot to someone who is going through a difficult time.
A fifth way to show gratitude is to make an effort to stay in touch with people, even when you are busy or live far apart. A simple message or phone call can go a long way in letting someone know that you care about them and value their friendship.
A sixth way to show gratitude is to celebrate the achievements and milestones of the people in your life. Whether it’s a big accomplishment or a small win, taking the time to acknowledge and celebrate someone’s success can mean a lot to them.
Finally, a seventh way to show gratitude is to simply be grateful and express your appreciation for the people in your life on a regular basis. This can be as simple as telling someone “I’m so glad to have you in my life” or sending a message to let them know that you are thinking of them. By expressing your gratitude frequently and consistently, you can strengthen your relationships and build deeper connections with the people in your life.
So let’s break it down…
“Thank you so much for your help! I really appreciate it.”
“I can’t thank you enough for your advice and guidance.”
“I’m grateful to you for taking the time to share your thoughts with me.”
“I appreciate your willingness to lend a helping hand.”
“Thank you for being such a great support and encouragement.”
“I’m grateful for your kind words and encouragement.”
“Thank you for always being there for me and for your ongoing support.”
There you go, copy and paste these into a few chats…
Let’s have an attitude of gratitude, together, online.
Vision Sunday is around the corner isn’t it? What’s the word? What’s the statement that’s being plastered everywhere? Where are we going as a church this year? Whats the plan? Here a couple of ideas to try and nudge you and your team in the right direction…
Right away… Let go!
1) Use Facebook, Twitter, Instagram, WhatsApp etc to recruit a virtual DREAM TEAM, people in your church who are engaged in social media and will help lead efforts to promote the Christmas production. Call them your social media INFLUENCERS (LOL) if you will…
2) Create a social media promotional schedule in Google Docs. Share it with your dream team, get their input, add to it & improve it based on their input. Make a WhatsApp group if you want to share details quickly…
3) Create a Facebook event for your activation or the start of your years service(s).
4) Post the event to your church’s Facebook page, invite guests, invite your friends. (Your church does have a Facebook page, right?) Right? See more here.
5) You & your virtual dream team share the event on your personal Facebook profiles & encourage others to do the same. Share. Share. Share.
6) Post the event to any other social media profiles your church may have (Twitter, Instagram, etc)
7) You & your virtual dream team share your church’s post promoting the event on your personal profiles (Twitter, Instagram, etc)
8 ) Run a Facebook ad to promote your Christmas production. Boost or promote the post and get more engagement
Create a promotional video for your Christmas service, and…
9) Put the promotional video on YouTube, TikTok and Facebook, see number 10.
10) Share the YouTube video on your church’s Facebook page.
11) You & your virtual dream team share the YouTube video on your personal Facebook profiles and encourage others to do the same. Send the link on your WhatsApp groups and get as many people sharing…
12) Share the video to any other social media profiles your church may have (Twitter, Instagram, etc)
13) You & your dream street team share your church’s video promoting the event on your personal accounts on those same social platforms (Twitter, Instagram, etc)
Reach out to other local organizations
14) Find local online guides that have an event calendar. Submit your event, embed or link to the YouTube video. Local churches in PE will be familiar with http://pechurchnet.co.za/
15) Find the Facebook pages for your city, chamber of commerce, & other local community organizations. “Like” their page. Then post the Facebook event to their wall if you can do that in a non-spammy way. Make friends. Be nice. Get the word out…
16) Find on other social platforms (Twitter, Instagram, etc) profiles for your city, chamber of commerce, & other local community organizations. Send them a DM & ask if they would share your post about your Christmas production. Really make it a community event.
If your Activation or Vision Sunday services span more than one Sunday…
17) Post pics from the first day/night to your church’s Facebook page. Be sure to tag as many people as you can. Tagging will cause those pics to show up on those people’s profiles for them and their friends to see.
18) You and your dream team share those pics on your Facebook profiles. Tag tag tag.
19) Post some of the pics to your church’s other social profiles (Twitter, Instagram, etc)
20) You and the dream team, share those pics. Personally.
21) Create a video that includes footage from the opening day & short comments from people afterwards saying good things about it. Post the video to YouTube.
22) Share the opening day/night video on your church’s Facebook pages and groups…
23) You & your virtual dream team share the opening night video on your personal Facebook profiles & encourage others to do the same.
24) Share the opening night video using your church’s other social accounts (Twitter, Instagram, etc).
25) You & your virtual dream team share your church’s posts of the opening day/night video on other social accounts (Twitter, Instagram, TikTok etc).
“Google SEO” and Google Business isn’t something that should scare us off the bat, I’m going to try and simplify as much of it as possible as we go here.
“Google SEO” is important for a local community church in South Africa (or really any organization) because it helps to increase the visibility of their website in search engine results. This can be especially important for a small, local church because it can help more people in the community discover their church and learn about the services and events they offer. Additionally, having a strong online presence can help to establish credibility and make it easier for people to get in touch with the church or learn more about it. Overall, Google SEO can be a useful tool for helping a local community church in South Africa reach a wider audience and connect with more people in their community.
Why is “Google Business” important for my local church?
Having a Google My Business listing can be beneficial for your local church in several ways:
Increased visibility: Having a listing on Google My Business can help your church’s website show up higher in search results when people search for churches in your area.
Connect with your community: Google My Business allows you to share information about your church, such as your service times, location, and contact information, making it easier for people in your community to find and connect with you.
Online presence: Having a listing on Google My Business can help to establish your church’s online presence and make it easier for people to learn about your church and the services you offer.
Customer reviews: Google My Business allows customers to leave reviews of your church, which can help to build credibility and establish your church as a trusted place of worship in your community.
Insights: The Google My Business dashboard provides insights about how people are interacting with your listing, such as how many people have viewed your listing and how they found it. This can help you understand the effectiveness of your online presence and make any necessary adjustments.
How to setup Google Business for my local church
To set up your church’s Google My Business listing, follow these steps:
Go to the Google My Business website (https://www.google.com/business/) and click “Start now” to begin the process of creating a listing.
Enter your church’s name and address. If your church has a physical location that is open to the public, you can also add your phone number and website.
Choose the category that best describes your church (e.g., “church,” “place of worship,” etc.) and add any additional information about your church that you would like to include (e.g., services offered, mission statement, etc.).
Verify your listing by choosing the option that is most convenient for you. This may involve receiving a postcard in the mail with a verification code, or verifying by phone or email.
Once your listing has been verified, you can begin to manage it by logging in to the Google My Business dashboard. From here, you can add photos, update your hours of operation, and respond to customer reviews.
I hope this help answer some of your questions around some “Google SEO” and how it links up with setting up your “Google Business”. Here is another article related to why SEO is so key in more depth.
The waves are bigger than the boat I’m in This all seems too much, I’m about to give in The water’s rough and the wind is fierce I grip the sides, my knuckles white with fear
I close my eyes and take a deep breath I try to calm my racing heart, to find some rest But the boat is tossed, it’s hard to stay upright I open my eyes, my future feels so bright
I think of all I have, the love and support I can’t let fear control me, I must resort To the strength within, the courage I possess I won’t let these waves bring me to distress
I will stand tall, I face the sea I will not let it defeat me I am a fighter, I won’t give up I’ll weather this storm, I’ll rise above
