Tag: church seo

  • 25 Ways to Promote your Church’s New Years Vision on Social Media

    25 Ways to Promote your Church’s New Years Vision on Social Media

    Vision Sunday is around the corner isn’t it? What’s the word? What’s the statement that’s being plastered everywhere? Where are we going as a church this year? Whats the plan? Here a couple of ideas to try and nudge you and your team in the right direction…

    Right away… Let go!

    1) Use Facebook, Twitter, Instagram, WhatsApp etc to recruit a virtual DREAM TEAM, people in your church who are engaged in social media and will help lead efforts to promote the Christmas production. Call them your social media INFLUENCERS (LOL) if you will…

    2) Create a social media promotional schedule in Google Docs. Share it with your dream team, get their input, add to it & improve it based on their input. Make a WhatsApp group if you want to share details quickly…

    3) Create a Facebook event for your activation or the start of your years service(s).

    4) Post the event to your church’s Facebook page, invite guests, invite your friends. (Your church does have a Facebook page, right?) Right? See more here.

    5) You & your virtual dream team share the event on your personal Facebook profiles & encourage others to do the same. Share. Share. Share.

    6) Post the event to any other social media profiles your church may have (Twitter, Instagram, etc)

    7) You & your virtual dream team share your church’s post promoting the event on your personal profiles (Twitter, Instagram, etc)

    8 ) Run a Facebook ad to promote your Christmas production. Boost or promote the post and get more engagement

    Create a promotional video for your Christmas service, and…

    9) Put the promotional video on YouTube, TikTok and Facebook, see number 10.

    10) Share the YouTube video on your church’s Facebook page.

    11) You & your virtual dream team share the YouTube video on your personal Facebook profiles and encourage others to do the same. Send the link on your WhatsApp groups and get as many people sharing…

    12) Share the video to any other social media profiles your church may have (Twitter, Instagram, etc)

    13) You & your dream street team share your church’s video promoting the event on your personal accounts on those same social platforms (Twitter, Instagram, etc)

    Reach out to other local organizations

    14) Find local online guides that have an event calendar. Submit your event, embed or link to the YouTube video. Local churches in PE will be familiar with http://pechurchnet.co.za/

    15) Find the Facebook pages for your city, chamber of commerce, & other local community organizations. “Like” their page. Then post the Facebook event to their wall if you can do that in a non-spammy way. Make friends. Be nice. Get the word out…

    16) Find on other social platforms (Twitter, Instagram, etc) profiles for your city, chamber of commerce, & other local community organizations. Send them a DM & ask if they would share your post about your Christmas production. Really make it a community event.

    If your Activation or Vision Sunday services span more than one Sunday…

    17) Post pics from the first day/night to your church’s Facebook page. Be sure to tag as many people as you can. Tagging will cause those pics to show up on those people’s profiles for them and their friends to see.

    18) You and your dream team share those pics on your Facebook profiles. Tag tag tag.

    19) Post some of the pics to your church’s other social profiles (Twitter, Instagram, etc)

    20) You and the dream team, share those pics. Personally.

    21) Create a video that includes footage from the opening day & short comments from people afterwards saying good things about it. Post the video to YouTube.

    22) Share the opening day/night video on your church’s Facebook pages and groups…

    23) You & your virtual dream team share the opening night video on your personal Facebook profiles & encourage others to do the same.

    24) Share the opening night video using your church’s other social accounts (Twitter, Instagram, etc).

    25) You & your virtual dream team share your church’s posts of the opening day/night video on other social accounts (Twitter, Instagram, TikTok etc).

  • My local church and Google “Business”

    My local church and Google “Business”

    “Google SEO” and Google Business isn’t something that should scare us off the bat, I’m going to try and simplify as much of it as possible as we go here.

    “Google SEO” is important for a local community church in South Africa (or really any organization) because it helps to increase the visibility of their website in search engine results. This can be especially important for a small, local church because it can help more people in the community discover their church and learn about the services and events they offer. Additionally, having a strong online presence can help to establish credibility and make it easier for people to get in touch with the church or learn more about it. Overall, Google SEO can be a useful tool for helping a local community church in South Africa reach a wider audience and connect with more people in their community.

    Why is “Google Business” important for my local church?

    Having a Google My Business listing can be beneficial for your local church in several ways:

    1. Increased visibility: Having a listing on Google My Business can help your church’s website show up higher in search results when people search for churches in your area.
    2. Connect with your community: Google My Business allows you to share information about your church, such as your service times, location, and contact information, making it easier for people in your community to find and connect with you.
    3. Online presence: Having a listing on Google My Business can help to establish your church’s online presence and make it easier for people to learn about your church and the services you offer.
    4. Customer reviews: Google My Business allows customers to leave reviews of your church, which can help to build credibility and establish your church as a trusted place of worship in your community.
    5. Insights: The Google My Business dashboard provides insights about how people are interacting with your listing, such as how many people have viewed your listing and how they found it. This can help you understand the effectiveness of your online presence and make any necessary adjustments.

    How to setup Google Business for my local church

    To set up your church’s Google My Business listing, follow these steps:

    1. Go to the Google My Business website (https://www.google.com/business/) and click “Start now” to begin the process of creating a listing.
    2. Enter your church’s name and address. If your church has a physical location that is open to the public, you can also add your phone number and website.
    3. Choose the category that best describes your church (e.g., “church,” “place of worship,” etc.) and add any additional information about your church that you would like to include (e.g., services offered, mission statement, etc.).
    4. Verify your listing by choosing the option that is most convenient for you. This may involve receiving a postcard in the mail with a verification code, or verifying by phone or email.
    5. Once your listing has been verified, you can begin to manage it by logging in to the Google My Business dashboard. From here, you can add photos, update your hours of operation, and respond to customer reviews.

    I hope this help answer some of your questions around some “Google SEO” and how it links up with setting up your “Google Business”. Here is another article related to why SEO is so key in more depth.

    Look forward to hearing from you.

    Grace and peace

    Dean

  • The Joy and The Journey

    The Joy and The Journey

    The joy and the journey,

    A brand new year begun.

    Promises made in good faith,

    To be carried out, one by one.

    The road ahead is long,

    But we’ll travel it with grace.

    With hope in our hearts and fire in our soul,

    We’ll make our mark in this place.

    The future is ours to shape,

    With hard work and determination.

    We’ll turn our dreams into reality,

    No obstacle too great to overcome.

    So let us embrace the new year,

    With open arms and open hearts.

    The joy and the journey,

    A brand new start.

  • Should insecurity stop me from…

    Should insecurity stop me from…

    A few days ago I was up early and a cold misty morning at Sardinia Bay was not the most auspicious of starts, but as I wrapped my red KWAY Jacket around me and trudged up the sandy dune (LOL if you know exactly what I mean), the sand was cold and the mist was thick. Even made it hard to see as the air was so moist… Can see more here about Sards.

    I ran down the dune to get my feet warm and hit the water and it was freezing cold and so I just followed the shore and kept walking. Calm, windless, misty Sards. I made my way about 500 down the beach and just surround by mist, I saw these 3 Dark Horses in the distance. So I continued my way down the beach and got a very flat section of the ocean, a pond like, very flat swimming pool if you will. Ice cold water and perfect for a morning swim.

    As they approached the shore, the group of horses standing at the water’s edge didn’t move, their dark coats glistening with the morning dew. They were majestic creatures, with powerful muscles rippling beneath their skin and eyes that seemed to penetrate my very soul. They just have so much presence and I was so nervous that I had interrupted their walk, that I was getting in the way somehow. So I asked one of the jockeys if everything is ok, if I should move or leave “their space”, if they wanna get in the water.

    And she gently replied, “No please, them seeing you in the water is giving them the courage to consider getting in the water, as they never want to walk in water, ever. So this is amazing. Thank you.

    So I asked nervously if I may approach the horses and she said I could…

    I approached cautiously, not wanting to startle them, but as I drew near, one of the horses turned its head towards me and let out a soft whinny. I couldn’t help but smile at the greeting, and I reached out a hand to stroke the horse’s nose. To my surprise, the horse nuzzled my hand and I let out a contented sigh. I couldn’t believe it – these wild creatures seemed almost tame, as if they were waiting for me to arrive. (I know that sounds ridiculous…)

    I spent the next 10 minutes walking with with the horses, marveling at their beauty and grace as they walked gently in the shallow water, almost to my knees at times. I had never felt such a strong connection with an animal before, and I knew that this was a moment I would always treasure. I felt Gale (more about that later and my YouTube channel coming soon) Story time with Dean and Gale, say, Dean if you’re brave enough, you will give other people the courage and bravery to also step into cold situations and take some risks for their dreams. And that’s all I hope to do here… Light a fire in your bones.

    And then almost instantly, the jockey gestured to her friends and the horses turned around and they said good bye, and then I was alone, with what felt like the most Holy Moment just before sunrise… I quickly whipped of my clothes and dived into the freezing water, Goodness me what a wake up. Best. Feeling. Ever.

    As I turned to head back home, I couldn’t help but feel a sense of awe and wonder at the magic of the natural world. It was moments like these that made me believe that there was still so much out there waiting to be discovered, and that life was full of endless possibilities. I realised then that goodness me I long for the wild, I long for the cold on my skin, I longed for the insecurity and unpredictability that the weather and the wild could produce.

    As humans, we are hardwired to seek security and predictability. It’s a natural instinct that helps us feel safe and grounded in a rapidly changing world. But sometimes, following our dreams requires us to make scary, insecure decisions that challenge the status quo and push us out of our comfort zone. (And sometimes we need someone to show us that some things are possible…)

    For many of us, the thought of taking a risk and stepping into the unknown is downright terrifying. We worry about failing, making mistakes, or being judged by others, the fear that maybe the water is too cold and I don’t know what I could find in the depths? These fears can hold us back and prevent us from pursuing our passions and living the lives we truly want.

    But as Brene Brown says, “the only way to get to the other side of fear is to walk through it.” In other words, the only way to achieve our dreams is to embrace the fear and uncertainty that comes with making bold moves.

    This doesn’t mean that we should blindly charge ahead into the open seas and hope for the best without considering the potential consequences. (I think of Frozen 2 here) It’s important to carefully weigh the pros and cons and make informed decisions. But it does mean that we should be willing to take calculated risks and embrace the potential for failure as part of the journey.

    Making scary, insecure decisions can also be an opportunity for growth and learning. When we face challenges and setbacks, we have the opportunity to learn from our mistakes and come back stronger. These experiences can help us develop resilience and build the courage to take on even bigger challenges in the future. one small step into the water turns into an open water swim turns into an icy swim in the arctic circle. My prayer is that your dreams would frighten and awaken you to your core.

    But perhaps most importantly, making scary, insecure decisions allows us to live authentically and follow our hearts. It’s easy to get caught up in the expectations of others or the societal norms of what we “should” be doing. But when we make the brave choice to pursue our dreams, we are able to live a life that is true to ourselves and fulfill our unique purpose.

    At 19 I started to play the guitar for our little local youth ministry in Benoni. (Yes I have photos and no I won’t share them, LOL) And I recall the bravery I summoned to perform for a small audience of like 20, even though it took a million wrong notes to find the right melody and key. I remember the insecure steps I took to my first job interview as I tried to impress the boss with all the “right” words”. I remember the strength I had to pull out of my self when I had to stand for something I believed in and no one stood up with me, leaving me without a job, but standing up for what I believe was right. I even remember the insecure teenager who knelt on his girlfriends kitchen floor and asked her to marry him.

    Now, we seek clarity and stability, but the truth is they aren’t real. You know this to be true with in yourself.

    So if you’re feeling scared or uncertain about making a big decision, remember that it’s okay to be afraid. It’s a natural part of the process. But don’t let your fear hold you back from chasing your dreams. Embrace the insecurity and take that first step towards making your dreams a reality. You never know where it might lead you…

    I’ll come with a couple lines from my favourite band, Switchfoot. (Thanks Jon)

    We found a way out
    The city takes everything it can
    But outside the crowds
    I can feel my lungs again

    Born for the blue skies
    We’ll survive the rain
    Born for the sunrise
    We’ll survive the pain

    Listen here.

    Grace and Peace

    Dean

  • Why is SEO important for my local church?

    Why is SEO important for my local church?

    I started in the Methodist Church as a bight eyes bushy tailed 19 year old, for 9 years being a youth, young adults and worship pastor in Johannesburg and then here in Port Elizabeth (South Africa). I then changed jobs a little and then found myself in a non-denominational church for 5 years being the Online Church Pastor. (A video for another day – LOL). One church had 1000 members a service, other services we were hoping for 20 people to arrive, yes, 20! and then pre pandemic we had 2000 people per service 3 times a Sunday…

    It doesn’t matter if you’re a large church or a small church—if your website isn’t getting traffic, it’s not going to be successful. And unfortunately, getting people to visit your website is not as easy as it used to be. Search engine optimization (SEO) has become more important than ever in order for churches to get the attention of their target audiences. That’s why I’ve put together this list of five reasons why SEO is essential for churches and online churches today:

    SEO is important for increasing traffic to your church website

    Search engine optimization is important because it helps you to rank higher in search engines, like Google. This will increase the amount of traffic your website gets, which is the most effective way to drive more sales and leads. Having a high ranking on Google can also help you get more exposure through organic traffic and social media channels.

    If you want to grow your church and online church, SEO is one of the best ways to achieve this goal. Because it takes time for results, it’s an ideal long term strategy for any church pastor and creative team who doesn’t want their success dependent on short term gains from promotions or paid advertising campaigns. (So much money spent on Facebook Ads, and sometimes even more now port pandemic)

    SEO provides a higher ROI than traditional marketing

    SEO is a long-term strategy, so it’s more cost effective. SEO provides better ROI than traditional marketing. Printing 5000 flyers at the robots or local mall will only go so far. There are only 5000 of them, we don’t know who actually sees these flyers and it ends there. We have all had that one post that goes a little viral, and it just goes much further than we ever thought it could’ve.

    SEO is more targeted than traditional marketing: When you use SEO to target your audience, you can reach them when they are ready to buy and convert on your website. This is not possible with other forms of advertising, which means that the people who see your ad are much more likely to visit your church or event in the future.

    Local Church SEO is more measurable than traditional marketing: Because Google Analytics tracks all of the information about how users interact with websites, it makes sense for us to know if our efforts are paying off or not! and here we can then innovate and pivot if we need to.

    SEO builds trust and credibility

    Search engines are known for their good taste. If a website is well-known and respected, it’ll rank higher in search results. This means that you will be rewarded for the time and effort you’ve put into building trust with your audience.

    After all, if you’re an established church that built a good reputation online, why would people not trust you and your team?

    SEO helps build credibility among potential congregation or community members and helps them see that you’re trustworthy—a church they can rely on.

    SEO increases your market share

    So terrible to think like this but, Jesus has called us to go fishing, and let’s catch so much fish that the nets break… Search engine optimization is a long-term strategy. You can’t expect to see results overnight. That said, if you’re willing to put in the time and effort, SEO can increase your market share—and the amount of fish you catch. Peter, Paul and John spent many nights on the water… How many nights you spending online?

    It helps you reach new members through organic search engine placement. Not only do unique visitors come from local searches, but those who visit your website will be more likely to actually check you out online for a church service or visit you in person.

    Search engines help drive traffic back to your site so that visitors stay on it longer—which means they’ll get more value out of their experience with you and are more likely to return again later on down the road, online or in person.

    SEO has the best ROI over time

    SEO has the best ROI over time. We in ministry for the long run, yeah?

    While PPC can be a great short-term strategy, it’s important to understand that with SEO, you’re investing in your church online presence for the long term. In other words, as you grow and invest in your church online, so too will your investment in SEO grow and pay off over time. So if you’re looking for a quick win that’ll help you get started on this journey, look elsewhere—SEO is a long game that requires patience and dedication but will eventually reap rewards if you stick with it.

    There are many benefits to using search engine optimization (SEO) in your church.

    Search engine optimization is an essential part of every churches marketing strategy. It is the best return on investment (ROI) and has many long-term benefits to your church.

    SEO is a low cost marketing strategy that increases your “market” share, which will lead to more people attending church and getting connected to community in the long run.

    Conclusion

    As you can see, SEO is an essential part of any local churches’ marketing strategy. It provides many benefits that other types of marketing don’t have—including higher returns on investment and greater trust in your “brand”. If you still aren’t convinced that SEO is right for your church, then consider the fact that it has the best ROI over time because there are no upfront costs involved! That means you can start seeing results right away without having to spend big bucks first. So what are you waiting for? Start implementing these strategies today!

    Church leaders (and maybe even business owners), I hope this helps…

    Contact me if you have any questions about SEO and other online presence management things.

    Much love

    Dean