Dean Cothill

Tag: creativity

  • How to keep your content evolving… (Story is king…)

    How to keep your content evolving… (Story is king…)

    You have a story.

    You have a story. Your story is made up of your authentic personality and the life experiences that shape you into who you are today. It’s who you’ve been, what you’ve done, and how those experiences have affected your outlook on life – who you are as an individual. This is what makes you unique. And it’s what gives you the opportunity to connect with others on a deeper level. Your story also has a plotline – meaning that it has a beginning, middle and end. You start out as an underdog and work your way up; maybe there’s a particular event or period of time that changed the course of your life for good. But you have a story, and it’s yours and as you read, you’ll realise, ITS SO SACRED. Don’t let anyone ever stop you from telling your story, ever.

    The story of Joseph, Genesis 41

    You might be familiar with the story of Joseph, who was sold into slavery by his brothers and sent to work in Egypt. His dream was that one day he would rise to become the second most powerful person in Egypt. And this dream came true! Joseph was able to make his dreams a reality because he planned for them, strategized how they would come true, and put policies in place to ensure their success. This is how you make your goals happen too.

    If you have a goal or objective that isn’t being reached as quickly as you’d like it to be—whether it’s making more money or getting fit—consider what steps must happen before achieving that goal? These are things like:

    • Planning out a timeline
    • Building relationships with key players
    • Getting clear on what success looks like (for example: number of sales made per month)

    How Joseph’s story can help you today

    Joseph’s story is the story of a man who was in prison, but he was not broken. He learned to use his time in prison to create a vision for the future and to begin changing things around him. Joseph inspired others by telling them about his dreams, which eventually became their reality as well.

    It is the story of a man who was able to use his creativity to bring about change in himself and others around him.

    Step 1. Your content must evolve – from theory to practive, from dream to the plan

    You must evolve your content from theory to practise.

    Your creativity must also evolve from a dream to a plan.

    Dreams grow as plants grow. The bigger the plant gets the bigger the pot will eventually need to be. Make sure your dreams have big pots. Plan for big pots, and dream for even bigger fields and plots.

    Once you dream it, you have to make it happen. Your creativity must evolve from a dream into a plan.

    This is the next step in taking your content strategy from good to great:

    • Dream BIG about what you want your social media presence to look like and feel like. What kind of content do you want to share? On what platforms? With whom? Etc.
    • Create a plan for how you’re going to achieve that vision. That could mean creating new graphics, videos or other assets; setting up processes for scheduling posts; hiring writers and designers; learning how-to’s on new software tools like Gif Maker (a free tool provided by Facebook) – whatever it takes! Do what you gotta do. Design what you gotta design. Like these windows. Just do it.

    Step 2 like Joseph, put a policy in place that connects your content and creativity with your genuine leadership purpose.

    • You know what you stand for, but do others? What’s the message of your organization? How do you want to be seen in the world? Without having an existential crisis, lol, WHO ARE YOU?

    There’s that beautiful moment where PO gets asked, WHO ARE YOU?

    Kai:
    Who are you?

    Po:
    I’ve been asking myself that question. Am I the son of a panda? The son of a goose? A student? A teacher? I’m all of those things. [Po’s chi forms the shape of a dragon around him] I am the Dragon Warrior! Get it? You see the giant dragon?

    • To answer these questions, define what’s important to you (or business) and create a mission statement or vision statement that communicates it. Also make sure all your friends and family (and employees) understand how their work fits into this plan. They’ll be more committed when they understand how their contributions contribute value to the overall outcome—and so will customers and partners!

    Step 3. You are ready to lead creatively and authentically, leading with a relational heart.

    Leading with your story is the most authentic way to lead in a world of digital distraction. Your story is real and true—not manufactured or curated. Your lived experience and absolutely who you are. TAKE A DEEP BREATHE HERE.

    You will need to ask yourself some tough questions: What are my values? What do I believe in? Why am I here? How do I want people to feel when they interact with me? When you know what matters most to you, then you can begin sharing it through words, images and videos that reflect who you really are even as they attract like-minded peers who resonate with your authenticity.

    Leading with purpose is another important element for becoming an influencer. There’s no point in being creative if there’s no clear reason for doing so beyond ‘because.’ Think about the purpose behind everything that makes sense for your brand or organization before jumping into content creation mode: Why does this matter? Who cares about this issue (or cause)? How will this help someone else?”

    Authentic and creative leaders lead with THEIR stories, not other people’s

    Authentic and creative leaders lead with their stories.

    Relational leaders lead with their stories.

    Story is king (and queen).

    I want to highlight. “Our stories are sacred” is a phrase that highlights the idea that our personal stories, experiences, and histories are valuable and important. It suggests that our stories are not only meaningful to us as individuals, but also hold a deeper significance and value.

    As individuals, our stories are incredibly valuable and important. They are the foundation of our identity, the source of our strength and resilience, and the way we connect with others. Our stories are the threads that weave together the tapestry of our lives, giving shape and meaning to our experiences.

    When we share our stories with others, we open ourselves up to vulnerability and connection. We invite others to see us for who we truly are and to witness the struggles and triumphs that have shaped us. This can be a deeply transformative and healing experience, as it allows us to feel seen, heard, and understood.

    Let us remember that our stories are sacred and hold them close and cherish them. And let us also have the courage to share them with others, knowing that in doing so, we are honoring ourselves and the human experience that we all share.

    So, how do you lead creatively and authentically as a leader? It’s simple. You tell your story – the story that motivates you to action. Then, you connect this story with the creativity needed to build a plan for your organization that is aligned with your true leadership purpose. The result is an innovative strategy that reflects your values (and those of those around you).

    Please mail me, dean@deancothill.co.za and I would love to chat and share stories…

    Grace and peace

    Dean

  • What are some things that are preventing Church Growth at the moment and what could help? (Part 1 of 2)

    What are some things that are preventing Church Growth at the moment and what could help? (Part 1 of 2)

    There are many factors that can affect church growth. Here are nine potential issues that may be preventing church growth:

    1. Lack of a clear vision or mission: If a church doesn’t have a clear sense of its purpose or direction, it may be difficult to attract and retain members.
    2. Lack of outreach or evangelism: If a church is not actively reaching out to the community and sharing its message, it may struggle to attract new members.
    3. Poor communication: If a church is not effectively communicating with its members and the wider community, it may be difficult for people to understand and connect with its mission and vision.
    4. Limited resources: A church with limited resources may struggle to effectively minister to its members and attract new ones.
    5. Ineffective leadership: Poor leadership can demoralize church members and make it difficult for the church to move forward.
    6. Disunity among members: Disagreements and conflicts within a church can create a negative atmosphere and discourage people from joining or staying involved.
    7. Lack of relevance: If a church is not addressing the needs and concerns of its community, it may struggle to attract and retain members.
    8. Competition with other churches: In some areas, there may be a lot of competition among churches for members, which can make it difficult for any one church to grow.
    9. Negative reputation: If a church has a negative reputation in the community, it may be difficult to attract new members.

    Now here is where Creativity AND Innovation come in…

    But first a Bible story…

    For 3 points, who was the first person in the Bible to receive the Holy Spirit? It was a young man by the name of Bezelel. Bezalel possessed such great wisdom that he could combine those letters of the alphabet with which heaven and earth were created; this being the meaning of the statement (Exodus 31:3): “I have filled him … with wisdom and knowledge,” which were the implements by means of which God created the world, as stated in Proverbs 3:19, 20. By virtue of his profound wisdom, Bezalel succeeded in erecting a sanctuary which seemed a fit abiding-place for God, who is so exalted in time and space (Exodus R. 34:1; Numbers 12:3). The candlestick of the sanctuary was of so complicated a nature that Moses could not comprehend it, although God twice showed him a heavenly model; but when he described it to Bezalel, the latter understood immediately, and made it at once; whereupon Moses expressed his admiration for the quick wisdom of Bezalel, saying again that he must have been “in the shadow of God” (Hebrew, “beẓel El”) when the heavenly models were shown him (Numbers 15:10). Bezalel is said to have been at least thirteen years of age when he accomplished his great work (Sanhedrin 69b); he owed his wisdom to the merits of pious parents; his grandfather being Hur and his great-grandmother Miriam, he was thus a grandnephew of Moses (Exodus R. 48:3, 4).

    INNOVATION AND CREATIVITY. The same Spirit that was at the beginning of creation, is the same Spirit that is placed in Bezelel and is the same spirit that is in each of us. (RUACH-ELOHIM – if you’d like to Google a little)

    So what does this mean for church leadership?

    Innovation and creativity are important in church leadership for several reasons:

    1. To keep the church relevant and engaging: Innovative and creative approaches can help the church stay relevant and engaging in a rapidly changing world. This can help the church attract new members and keep current members engaged and invested in the church’s mission.
    2. To adapt to changing circumstances: Innovation and creativity can help the church adapt to changing circumstances, such as the challenges posed by the COVID-19 pandemic. This might include finding new ways to connect with members and deliver services, or developing new programs and initiatives to meet the needs of the community.
    3. To better serve the community: By thinking creatively and innovatively, church leaders can identify new ways to serve the community and meet the changing needs of those around them. This might include developing new outreach programs, partnering with other organizations, or finding new ways to address social issues.
    4. To foster spiritual growth: Creativity and innovation can help church leaders find new ways to engage and inspire members, which can lead to deeper spiritual growth and connection to the church.
    5. To attract new members: By embracing innovation and creativity, the church can become a more attractive and welcoming place for new members, particularly younger people who may be looking for a fresh, relevant approach to faith.
    6. To foster collaboration and teamwork: Innovation and creativity often involve collaboration and teamwork, which can help church leaders build stronger relationships with one another and work more effectively as a team.
    7. To inspire and motivate: Creativity and innovation can inspire and motivate church leaders and members alike, leading to greater energy and enthusiasm for the church’s mission.
    8. To better use resources: Innovation and creativity can help church leaders find more efficient and effective ways to use resources, such as time, money, and personnel, leading to a more impactful and sustainable ministry.
    9. To stay true to the church’s mission: By embracing innovation and creativity, church leaders can stay true to the church’s mission and values while also adapting to changing circumstances and the needs of the community.

    See soon soon for part 2…

    Grace and peace

    Dean