Dean Cothill

Tag: instagram for churches

  • The Content Creation Process Made easy

    The Content Creation Process Made easy

    If you’re reading this, chances are you’re someone who is interested in creating content – whether it be for a blog, social media, or any other platform. And if you’re like me, you may have found the process of coming up with ideas, organizing them, and then actually putting them into words or pictures or video or music, to be a bit overwhelming at times, especially when there is a deadline at hand. New Years. Christmas. Easter and everyone in-between.

    But fear not, my friend, because I am here to tell you that the content creation process doesn’t have to be so daunting. In fact, it can be downright enjoyable (yes, you read that right). ENJOYABLE!

    Over the years, I have learned a thing or two about how to make the process of creating content more manageable, and I am excited to share those tips with you today.

    First and foremost, it’s important to remember that the content creation process is just that – a process. It’s not something that happens overnight and it’s not something that you should try to rush through. Instead, try to embrace the journey and enjoy the ride.

    Are you feeling overwhelmed by the thought of creating content? Maybe you’re not sure where to start or what steps to take. If so, you’re not alone. Many people struggle with the content creation process, but it doesn’t have to be that way.

    In this blog post, I’m going to break down the content creation process into three simple steps. By following these steps, you’ll be able to easily plan, create, and publish your content with confidence.

    So, if you’re ready to streamline your content creation process and start creating amazing content, keep reading. I’ll guide you through each step and provide tips and tricks along the way.

    What are the 3 steps of the Content Creation Process?

    • Creative
    • Content
    • Communications Platforms
    The Content Creation process by Dean Cothill

    On the one hand this is a chronological process but its also so important to look back and keep the flow going…

    1. The Creative

    So whether it’s a new ad campaign or sermon series, or new ideation project of any kind, this is where the magic happens.

    In the creative space, there are no rules. Yes you heard me, no rules. No dream is too big, no idea is too crazy. This is creation in it purest form. Dream. Go Big. Get food and coffee for everyone. Get your favourite snacks and get the team in a beautiful place and come up with every idea under the sun.

    Put it all on the wall. Every idea. Every single one.

    The beauty of the creative process lies in its unpredictable nature. It is a journey of self-discovery, filled with twists and turns, highs and lows. It is a process that requires us to let go of our need for control and surrender to the unknown. It is in this surrender that we are able to tap into our true potential and create something truly beautiful and authentic. The creative process is a dance between the conscious and unconscious mind, a collaboration between the logical and the intuitive. It is a process that allows us to connect with our deepest desires and bring them to life. It is a journey that teaches us to trust ourselves and our vision, and to have faith in the unknown. In short, the creative process is a breathtaking, wondrous adventure that has the power to transform us and the world around us.

    2. The Content

    • Graphics
    • Photos
    • Videos
    • Graphic Design
    • Interior Design
    • Copy

    Here is where the method meets the madness. In the Creation Narrative in the book of Genesis we see that The Spirit hovers over the water and brings order to the chaos, the earth is formless and void. We can all the ideas in the world but if they aren’t ordered and structured, they will just remain ideas.

    So you and your team have a CREATIVE LIST now, you then choose and grab the best ones that line up with what you guys wanna do, now the question is, how do you communicate those ideas to the world? Video maybe? Some still images? Blog posts? Each creative idea must find a “vessel”.

    3. The Communications Platforms

    Here quite simply, videos go to particular places (Social media platforms). Words go to particular places. Graphics also go somewhere else. If the team has decided that video is the medium that will be used, here are some questions then. As a team you guys have settled on which social media platforms you guys wanna and need to be on. You can read more here.

    • How long is the video?
    • Do we make one long video and break it down into smaller shorter content pieces? Can we :screen grab” images from the video?
    • Can we use the audio from the video for other platforms?
    • Will we shoot is 16×9 or rather look at specifics for short form video platforms?
    • Do we then take that video and grab still from it for social media posts?
    • How does the video then define the narrative for our copy and blogposts?
    • What goes on YouTube and what goes on IG or TikTok?
    • From the copy and voice overs we have created, how many tweets can we get?

    All these questions inform our content creation funnel…

    Content Creation Funnel by Dean Cothill

    Here as we go down the funnel, the prices of content “become smaller” and the platforms for the communication process also changes. Audio goes here and video goes there, still go there and copy goes here. Here we will use various forms and make sure they work well together on that specific platform, like your blog or website. The “look and feel” of the video can be used for stage and interior design layouts. All the pieces of the puzzle slowly start to fit together.

    So you have actually only created “1 piece of content”, a 3 minute video, but it informs everything else about the project and actually makes our lives much easier down the road.

    In a nutshell – a content creation funnel is the creation and circulation of helpful content – blogs, social media posts, videos, newsletters – to current and prospective visitors and guests! (See image 1)

    Other tips include to keep a running list of ideas. This could be a physical notebook, a document on your computer, or even just a list on your phone. Whenever an idea pops into your head, jot it down. This way, when it comes time to actually sit down and create content, you’ll have a wealth of ideas to choose from.

    Finally, don’t be afraid to get brave and have fun with the process. Content creation should be an expression of your thoughts, ideas, and personality. Don’t worry about perfection or trying to please “everyone” – just focus on creating something that is authentic and true to you and your team.

    So there you have it – a few tips to help make the content creation process a little easier and a lot more enjoyable. I hope they inspire you to embrace your creativity and start creating the content you’ve always dreamed of. Happy creating!

    Much love

    Dean

  • The Joy and The Journey

    The Joy and The Journey

    The joy and the journey,

    A brand new year begun.

    Promises made in good faith,

    To be carried out, one by one.

    The road ahead is long,

    But we’ll travel it with grace.

    With hope in our hearts and fire in our soul,

    We’ll make our mark in this place.

    The future is ours to shape,

    With hard work and determination.

    We’ll turn our dreams into reality,

    No obstacle too great to overcome.

    So let us embrace the new year,

    With open arms and open hearts.

    The joy and the journey,

    A brand new start.

  • What Social Media platforms “should” my church be on?

    What Social Media platforms “should” my church be on?

    We’ve all be asked this question and it’s not always so easily clear cut, but I’m gonna try make it real easy to start with and then we gonna go from there…

    The five most important social media platforms for a church will depend on the specific goals and target audience of the church. Here are five popular social media platforms that many churches find useful:

    1. Facebook: With over 2.7 billion monthly active users, Facebook is the largest and most widely used social media platform. It’s a good choice for churches looking to connect with a broad audience and share updates about events and activities.
    2. Instagram: Instagram is a visually-focused platform that is popular with younger audiences (I’m not even gonna address TIKTOK in this article, it’s coming… It’s a good choice for churches looking to share visually appealing content and engage with followers.
    3. YouTube: YouTube is the largest video-sharing platform and is a good choice for churches looking to share video content, such as sermons or worship services.
    4. Twitter: Twitter is a fast-paced platform that allows churches to share short updates and engage with followers in real-time.
    5. Church-specific platforms: There are also several social media platforms that are specifically designed for churches such as Church Online, BibleApp, ChurchLink and ChurchLink App. These platforms allow churches to connect with members and share updates, prayer requests, and other information in a very simple user friendly way.

    Again, the most important social media platforms for a church will depend on the specific goals and target audience of the church. It’s often helpful to start by focusing on a few key platforms and then expand as needed.

    Who is the person you’re imagining when creating your social media post?

    There are several ways to determine your church’s target audience online:

    1. Analyze your existing social media followers: Look at the demographics of the people who are already following your church’s social media accounts. This can give you an idea of who is most interested in your church and what types of content they engage with.
    2. Look at your church’s website traffic: Use tools like Google Analytics to see who is visiting your church’s website and where they’re coming from. This can help you understand the age, gender, and geographic location of your church’s online audience.
    3. Conduct a survey: Consider conducting a survey to ask your church members and followers about their demographics and online habits. This can help you get a better understanding of your target audience.
    4. Analyze your local community: Consider the demographics of the community your church serves. This can give you an idea of the age, gender, and geographic location of your target audience.
    5. Research your “competition”: Hahaha, you know what I mean… Look at the social media accounts of other churches in your area to see who they are targeting and how they are reaching their audience.

    By gathering this information, you can get a better understanding of your church’s target audience online and tailor your social media strategy to reach them more effectively. Please email dean@deancothill.co.za for further questions and would love to join you and your community on this new digital road for church…

    Stay tuned for more daily articles on Sunday Social Sessions with Dean Cothill…