Dean Cothill

Tag: Sunday social sessions

  • What makes social media so addictive and what can the Church learn from it? (Part 1)

    What makes social media so addictive and what can the Church learn from it? (Part 1)

    Social Media and the local Church

    Social media has become an integral part of our daily lives. It’s a way for us to stay connected with friends and family, stay informed about current events, and even find new job opportunities. But as much as we love it, many of us also find it to be highly addictive. We scroll through our feeds for hours on end, not even realizing how much time has passed, YouTUbe wormholes are a real thing. As church leaders, it’s important that we understand why social media is so addictive and how we can use this knowledge to guide our leadership and church strategies. In PART 1 of this blog post, we’ll take a closer look at the science behind social media addiction and then in PART 2 explore some practical steps that church leaders can take to use social media in a healthy and effective way.

    Social media teams
    Constant access: Social media platforms can be accessed from anywhere and at any time, making it easy for users to constantly check for updates and engage with their networks.

    One of the biggest factors that makes social media so addictive is the constant access that it provides. With the widespread availability of smartphones and internet access, people can easily check their social media accounts at any time and from anywhere. This constant access means that people can be constantly updated on what their friends, family, and even strangers are doing, thinking, or saying.

    Additionally, with push notifications, users are alerted every time something new happens on their social media accounts, making it even easier for them to check in frequently. This constant access creates a sense of urgency, as people feel compelled to check their social media accounts regularly to see if they’ve missed anything important.

    Furthermore, the constant access also enables users to engage with their networks at any time, whether that’s responding to comments, sending messages, or posting new updates. This can further increase the sense of connection and community that social media can provide.

    Overall, the constant access that social media provides is a major contributor to its addictive nature, as it makes it easy for users to stay connected and engaged with their networks at all times.

    Fear of missing out (FOMO): Social media can create a sense of FOMO, as users constantly see updates and activities from their friends and feel compelled to keep up with them.
    FOMO is real

    Fear of missing out, or FOMO, is a phenomenon that is closely linked to social media use. Social media platforms allow users to see a constant stream of updates and activities from their friends and others in their networks, and this can create a sense of FOMO as users worry that they might be missing out on something important or fun.

    For example, when users see that their friends are out at a party or event or (even church gathering?), they might feel FOMO and regret not being there, or when they see that a friend has posted a picture of a new purchase, they might feel FOMO and regret not having that item. The fear of missing out can also extend to experiences and activities, as users see their friends traveling, trying new things, and having fun, they might feel FOMO and regret not doing those things themselves.

    This FOMO can be further exacerbated by social media’s curated and edited nature, as users are only exposed to the highlights of other people’s lives, making them believe that everyone is having a better time than they are.

    FOMO can drive users to constantly check their social media accounts, as they want to stay updated on what their friends are doing and not miss out on anything important. This constant checking can lead to increased social media use and addiction.

    Overall, FOMO is a major contributor to social media addiction, as it creates a sense of urgency and compulsion for users to stay connected and informed about their friends’ activities and experiences.

    Instant gratification: Social media platforms offer immediate feedback and validation through likes, comments, and shares, which can be addictive.
    Social media addiction

    Social media platforms offer a unique form of instant gratification through the use of likes, comments, and shares. When users post content on social media, they receive immediate feedback in the form of likes and comments, which can be highly motivating and addictive. The more likes and comments a user receives, the more validation they feel, which can lead to a positive feedback loop of posting more content to gain more validation.

    Additionally, the use of likes, comments, and shares as forms of validation can also create a sense of competition among users, as they strive to get more engagement on their posts than their peers. This competition can drive users to constantly check their social media accounts to see how their posts are performing, further increasing their social media use.

    Furthermore, the instant gratification provided by social media can also be linked to the idea of social comparison, as users are constantly exposed to curated versions of other people’s lives, they might feel the need to have their own life validated by others.

    Moreover, social media platforms have also been known to use engagement metrics to personalize the content that users see, which can further increase the instant gratification that users feel when they receive likes, comments, or shares.

    Social comparison: Social media can lead to constant comparison with others, as users are constantly exposed to curated versions of other people’s lives.

    Social comparison is an inherent aspect of social media use, as users are constantly exposed to curated versions of other people’s lives. They see pictures and updates of their friends and others in their networks, depicting their achievements, accomplishments, and happy moments. This can lead to feelings of inadequacy and self-doubt, as users compare their own lives to the carefully curated versions of others.

    Moreover, Social Media algorithms are designed to show users more of what they like, and this can lead to a filter bubble of content that makes users believe that their peers are more successful, happier, and more attractive than they are.

    Additionally, social media can also create pressure to present an idealized version of oneself, which can lead to feelings of inadequacy when comparing oneself to others. This can also drive users to constantly check their social media accounts to see how they measure up to their peers.

    Furthermore, social comparison can be especially detrimental to mental health as it can lead to feelings of depression, anxiety, and low self-esteem and coming out of COVID and lockdowns, this is greater than ever before.

    Self-expression: Social media platforms provide a way for users to express themselves and share their thoughts and experiences with a wide audience

    Social media platforms provide a unique way for users to express themselves and share their thoughts, feelings, and experiences with a wide audience. Users can post updates, pictures, and videos, which can help them to communicate their individuality and personal brand to others.

    Self-expression on social media

    This self-expression can be highly motivating for users, as it provides them with a sense of validation and recognition from their peers. Users can also receive feedback and support from their friends and family, which can be especially valuable for those who feel isolated or disconnected in their offline lives.

    Moreover, self-expression can also be seen as a form of self-validation, as users can use social media to explore their own beliefs, values, and interests.

    Additionally, social media also enables users to create and join groups and communities based on shared interests, which can provide a sense of belonging and connection. (Here already as a church leader or pastor some flags should be popping up for you)

    Personalization: Social media platforms allow users to curate their own feeds, tailoring the content they see to their interests and preferences.

    Social media platforms allow users to personalize their feeds by following, unfollowing, and blocking certain accounts, tailoring the content they see to their interests and preferences. This personalization can be highly addictive as it provides users with a sense of control over the information they receive. Users can choose to see content that aligns with their interests and values, which can be highly satisfying and motivating.

    Additionally, the personalization of social media feeds can also lead to a filter bubble, where users are only exposed to information that confirms their existing beliefs and values, which can make them less likely to engage with dissenting views.

    Furthermore, with the use of complex algorithms, social media platforms can also personalize the content that users see based on their engagement metrics, which can further increase their use of the platform.

    Algorithm-based content: Social media platforms use complex algorithms to personalize the content that users see, making it difficult for users to disengage once they’ve started using the platform.

    Social media platforms use complex algorithms to personalize the content that users see, based on their engagement metrics such as likes, comments, shares, and click-through rates. These algorithms are designed to show users more of what they like, and as a result, users are exposed to a curated selection of content that is tailored to their interests and preferences. (READ THAT AGAIN)

    Hooked on social

    This algorithm-based content can make it difficult for users to disengage once they’ve started using the platform, as the content is continuously updated and personalized to keep them engaged. Furthermore, the use of algorithm-based content can also lead to a filter bubble, where users are only exposed to information that confirms their existing beliefs and values, which can make them less likely to engage with dissenting views.

    Overall, algorithm-based content is a major contributor to social media addiction, as it makes it difficult for users to disengage once they’ve started using the platform, by personalizing the content to their interests and continuously updating it to keep them engaged.

    What does this mean for us as leaders and where to from here?

    In conclusion, social media addiction is a complex issue that has many different causes. From the psychological pull of instant gratification to the social pressure to stay connected, there are many factors at play. As church leaders, it’s important that we understand the underlying reasons why social media is so addictive. In part two of this blog post, we will delve deeper into how church leaders can learn from these behaviours and use this knowledge to guide our leadership and church strategies. We will explore practical steps that can be taken to use social media in a healthy and effective way, while still staying connected with our congregations and communities. Stay tuned for the next installment of this series, and in the meantime, consider taking a step back and evaluating your own social media usage.

  • Who is Dean Cothill and what is Sunday Social University?

    Who is Dean Cothill and what is Sunday Social University?

    So, my name is Dean Cothil, and I’ve created something called the Sunday Social University specifically for the South African context. In South Africa, many churches are looking for ways to improve their social impact and use technology to reach more people and spread God’s word. Social media isn’t going anywhere and if anything, is becoming more and more part of all of our daily lives. My 3 year old is fluent on an iPad and my 6 year old needs no assistance getting around YouTube and finding GOAT free kicks. BUT with the high levels of poverty, inequality and unemployment in our country, churches are looking for ways to make a real difference in their communities. Digital and social networks can play an awesome part in this.

    I have got 13 years of ministry experience spanning 8 years in the Methodist Church (5 years at Northfield Methodist Church in Benoni and 3 years here at Lorraine Methodist church in PE) and 5 years in a non-denominational church also here in PE. Even in the start, I played in worship teams and assisted as much as I could by offering music lessons and offering starting little music schools if you will, as so many Methodist and local small churches needed bands for their worship services. I think I still have a ew guitar or piano 101 booklets lying around.

    So I began by offering talks and workshops to churches on how they can use music more effectively and as time went on I began to see social media trends and instagram trends and began to talk more about how churches could use technology to connect with their congregations and reach out to people in need. I provided insights on how they can use social media, mobile apps, and other digital tools (local SEO for local churches, Google business and analytics etc) to spread their message and connect with the wider community. I also shared strategies on how they can use their resources to make a real impact on issues like poverty, education, and healthcare.

    As time went on, I realized that there was a need for an enrollment platform that has videos and educational tools to share all of this knowledge in a more comprehensive way. So, we created one! The churches can purchase a subscription to the NEW platform with new content always being added. This way they can have access to the tools and strategies they need to make a real difference in their communities. I still offer my in-person service, but it’s more expensive and considered premium now. It’s two sides to the same coin.

    I transitioned into an enrollment platform that has videos and educational tools that share all of the knowledge I’ve gained through my talks and workshops. This platform is specifically tailored for the South African context and provides churches with a wide range of resources to help them improve their social and social media impact.

    The platform includes instructional videos, case studies, and best practices for using technology to connect with congregations and reach out to people in need. It also includes guides on how to use social media, mobile apps, and other digital tools to spread their message and connect with the wider community. The platform is designed to be easily accessible and user-friendly, so churches of all sizes and technical abilities can benefit from it.

    The churches can purchase a subscription to the platform, which gives them access to new content that is added on a regular basis. The subscription also gives them access to a community of like-minded churches and organizations who share their goals and can provide support and ideas.

    This platform is a great solution for South African churches that are looking to improve their social impact but may not have the resources or expertise to do it on their own. It provides them with the tools they need to make a real difference in their communities and spread God’s word in a more effective way.

    My goal is to eventually have a whole online university that works actively in this niche, focusing on keeping the Church up to date with tech and the modern landscape and navigate through it with a faith-based focus in the South African context.

    The online university will provide a more comprehensive and structured approach to learning about how technology can be used to improve the social impact of churches. It will offer courses, programs and certifications that will cover various topics such as digital marketing, data analytics, community engagement, and leadership development, all with a faith-based perspective.

    The university will have a diverse range of instructors, including experts in technology, communication, and social impact, as well as theologians and religious leaders who can provide a faith-based perspective on how to use technology to make a difference.

    The online university will provide a flexible and accessible way for South African churches and individuals to acquire new skills and knowledge, and will also have an active community of learners and practitioners who can share their experiences and provide support. Each course and each module has community based discussion and learning experiences as if we are all in the same classroom, which we are.

    This online university will be a valuable resource for South African churches and religious organizations that want to stay up-to-date with the latest technology and best practices for making a positive impact in their communities. It will provide them with the skills, knowledge and resources they need to navigate the modern landscape and spread God’s word in a more effective way.

  • Finding the illusive “creative” volunteer for your Church Teams

    Finding the illusive “creative” volunteer for your Church Teams

    No matter where you are or how big your congregation is, if you are a tech, production, or creative leader in the church, you are aware of how difficult it can be to get volunteers.

    Many of you are doing this work as volunteers and are already struggling to manage your obligations, let alone run a Sunday service. It can sometimes feel like you lack the time or resources to pursue finding and leading individuals.
    Similar to you, I have encountered same problems in the 12 years that I have served and managed a Creative Ministry, and when I say “creative” I think you know what I mean, although we will get into that a little later, I don’t just mean the guy who dresses a little “colorful”, the stand out artist or vibe enneagram 4 (LOL)

    What is a “Creative”?

    What is a Creative?

    A creative is someone who has a unique way of seeing the world. They have a great sense or intuition and often bring life to the party, always coming up with interesting stories and witty one-liners. They have a way of making even the dullest of situations feel charged with energy. They’re the type that people enjoy being around, they’re friendly and outgoing but also sensitive souls that tend to be very introspective.

    These types tend to be creative and artistic, they have a rich inner world, they’re often poets and artists who like to explore the deeper aspects of life. They tend to be emotional and often show a wide range of feelings and emotions, they can be funny and make you laugh but at the same time they can be the ones that make you cry at a comedy show. They have a unique perspective on life, they can add a special touch to any situation.

    In a nutshell, CREATIVES are multi-faceted, interesting and fun personalities with a touch of depth and depth and emotional intelligence. Big ideas and the vision for bigger things usually come easily, but you soon realize that you can never achieve them on your own. Actually, if you don’t have the necessary people in place, it could even be challenging to carry out regular weekly tasks.

    I have four suggestions for you to keep in mind if you’re ready to start being serious about expanding your creative team and creative volunteers. As you are undoubtedly aware, finding volunteers is not always simple, nevermind these “Bezelels“. With these suggestions, though, you can be successful and you could even wonder why you didn’t start earlier. Over the years, they have served me well, so I’m eager to see how well they will serve you and your community.

    1. Take A Genuine Interest In “these” types of people

    I am aware of how hectic your Sunday mornings might be, but if you want to grow your team, you will need to spend time socializing outside of your tech booth, or away from your Mac editing suite.

    So that your Sundays are spent more on developing relationships and less on work, get ready for the service earlier in the week. Of course, you could do this at other times during the week, but right now is your best chance. The circumstances are ideal—the audience is the correct one, the moment is right, and they are in the proper state of mind. Get out of your comfort zone and socialize. In the foyer, smile and say hello to them.

    Remember their name, and make sure to address them by it the next time you speak with them. You should make an effort to show people that you are genuinely interested in them (NOT JUST THEIR GIFTS). Encourage them to communicate about themselves by being a good listener. You can build a bridge for someone to join your team if you take the time to get to know them and truly demonstrate your importance to them.

    2. Invite Them To Something Great(er)

    Speaking for myself as a church technologist and creative, we frequently enjoy playing the martyr.

    “I work alone on all of this.”
    “I have to spend more time at the church than everyone else.”
    “I don’t remember the last time I had a Sunday off,” the person said.

    Anyone who could be interested in volunteering will be put off by this exact type of presentation. Instead, focus on the positive aspects of this ministry. After all, you do adore this stuff, don’t you? Talk about how much fun operating the equipment can be. Tell people how important it is to establish a worshipful environment. Tell us how you used what you learnt to accomplish something amazing. Tell people how cool the cameras are. Show people the light and sound panels and communicate how fun it is to be part of the experience. This sounds more like an organization that a recruit would want to join.

    Keep in mind that people will only naturally participate in something if it benefits them. You must thus invite them to an event that enhances their quality of life. Instead of inviting people to join you in your suffering, talk about this as a chance to accomplish something amazing. If you talk about how much you love participating in production or creative ministry to enough people, I’m ready to bet that others will approach you and beg to get involved.

    3. Take On The Role of Coach in the team

    Ever had an outstanding coach? What about a teacher who had a significant influence on your life? Years later, I can remember name the mentors who inspired me to improve or who assisted me in achieving a goal I never imagined I could. They are amazing to me since they had nothing to gain from my victory. Simply put, they found pleasure and joy in my success. As we seek out volunteers, this is the role that we must play. We must shift our attention away from the immediate task at hand and onto encouraging others to use their gifts for the glory of God.

    Make expressions of praise your default language as you engage others. Be quick to compliment them on their good qualities, no matter how minor. Applaud them for using their talents to honor their Creator and lead people to Christ. Remind them of the significance of what they are doing. Make it simple to win and challenging to lose. Even when they do fail, be encouraging and make the mistake appear simple to fix. You are much more likely to keep someone coming back if you encourage them to try serving with you and work with them in this manner.

    4. Do For One What You Can’t Do For All

    You might be thinking that everything seems impossible at this moment. This would undoubtedly take a long time to execute. There is no way that you can spend time doing this for everyone because you are already overworked. Truthfully, you’re correct. This is not something you can do for everyone all the time. But I’d advise you to set aside some time to do this for just one person. Give to one person what you would like to give to everyone. If you only have time to meet one person, start with them even if you may want to get to know everyone in your church lobby.

    It would be wiser to focus your efforts on one sincere conversation rather than spreading your enthusiasm for this mission to everyone. You could wish to enlist a group of ten new volunteers, but if you can’t effectively manage a small group, you’ll probably struggle to manage a larger one.

    It’s best to start small and give it your all while recruiting. Even if you can’t meet for coffee with ten people every day of the week, scheduling one afternoon conversation is a step forward. Even though you might not be able to commit to sending many motivating texts throughout the week, try adding one to your calendar. Even if you might not have enough time, you can undoubtedly teach one person how to use the church’s technology, cameras or lights. Try being deliberate in this season, one person at a time, wherever you are on your journey. You’ll soon be able to reflect on your life and realize how much of an impact you’ve had on many others.

  • How to Develop a Weekly Creative and Communications Rhythm in your teams

    How to Develop a Weekly Creative and Communications Rhythm in your teams

    Have you ever found yourself feeling overwhelmed with all the tasks and responsibilities you have on your plate? Or have you ever noticed that you tend to procrastinate on certain tasks and projects, leading to last minute rushes and less than optimal results? If so, you’re not alone. We’ve all been there. But there is a solution that can help you save time, increase productivity, and build momentum for your organization: developing routines and habits. We all know how it goes, new ideas, new vision boards, new decor and stage elements and at a crazy pace.

    In this blog post, we’ll be exploring the benefits of establishing routines and habits, as well as providing tips on how to create and maintain them. By implementing these strategies, you’ll be able to streamline your daily tasks and make progress on your long-term goals with greater ease and efficiency. So if you’re ready to take control of your time and boost your productivity, keep reading!

    This is a no-brainer for some things.

    Think about the chaos that would ensue if every week, your church had to ask everyone if they could come to worship on Sunday and what time would work best for them. Based on the responses, the leaders would then decide on a time and let everyone know. Can you imagine the extra work that would involve? And the uncertainty of not knowing when you should show up would likely lead to inconsistent attendance. Instead, churches establish a routine of meeting at the same time(s) every week until further notice. This allows people to easily incorporate the weekly gathering into their schedules. So, by having a consistent routine, everyone benefits!

    This same principle can be applied to almost all church communications.

    Save time and energy by deciding on a weekly communication routine and sticking to it. This can include what goes on your website, what you post to social media, and what emails you send out. This way, you won’t have to make these decisions every week. Having a consistent routine will help you stay organized and keep your communication channels running smoothly. Make sure that you and your team are on the same page from the get-go.

    Not only will a weekly communication routine help you stay organized and keep your communication channels running smoothly, it can also improve your church’s search engine optimization (SEO). This means that your website will rank higher in search results, bringing more visitors to your site. This is because search engines love fresh content, and the more consistent you are in producing and sharing it, the more people will see and share it. So, by developing a routine for your communication efforts, you can benefit both your internal organization and your online presence.

    5 Things to Include in Your Weekly Creative Communications Rhythm

    Every church is different. The resources, staff, volunteers and types of communication that work best for each church will vary. But somehow we all keep get the same message of DO MORE DO MORE! Slow down, take a deep breath and set it all out before you. It would be impossible to create a weekly communications rhythm that would work for every church. Instead, I’m going to propose some options or ideas to consider and build on for yourself and or your team. None of this is fool proof, we can only plan so much and we can only be so proactive, but I hope this helps…

    1) The Message

    I recommend sharing audio, video, notes, resources, and action steps from your weekend message as soon as possible after the gathering. Ideally, this can be done on Sunday afternoon if you’re crazy enough, I remember editing photos and videos during the sermon to get stories and visuals out before the end of the service, I was crazy enough to try test myself to see if I can finish editing and then still get to the front of the stage to pray for people, but Monday morning works too.

    It’s best to create a separate post or article for each week’s message (instead of adding to an existing page). This way, you can easily share the post on your social channels and make it easier for people to find and access. By sharing this content, you’ll be able to engage with your community and provide valuable resources for them to continue learning and growing.

    2) Newsletter

    It’s important to keep your community informed about what’s happening at your church. We recommend sharing news and announcements on your website and via email. To make things easier, try doing this the day after you post your sermon to the website. That way, you can mention and link to the sermon materials in your newsletter. This will help your congregation stay in the loop and stay connected to the happenings of your church. By keeping everyone informed, you can foster a sense of community and keep your church running smoothly.

    3) Devotionals (and even groups materials)

    One way that churches can help their congregations stay focused on Jesus and the weekly theme is by writing and sharing daily devotions. Some churches do this for a short season, while others make it a regular part of their routine. You can also use devotional materials written by others. These devotionals can be shared on your website, via email, and on social media channels. This is a great way to keep your community engaged and connected, and to provide spiritual nourishment on a daily basis. Whether you write your own devotionals or use materials from others, we hope that these resources will help you grow in your faith and strengthen your connection with Jesus.

    The Bible App is an amazing tool that’ll assist you and your local church do this really well.

    4) Mid-week nugget

    If your church is not publishing daily devotions, another option would be to post something in the middle of the week to encourage, inspire or challenge your congregation. This could be:

    • A blog post by the pastors
    • A short, 1-2 minute audio or video clip from the weekend message
    • A testimonial from a member of the congregation
    • Pictures, video or story of the people of your congregation living out their faith, responses from the weekend, kids church appraisal etc.

    5) Weekend teaser

    Want to build excitement for your upcoming weekend service? A great way to do this is by posting a question related to the message on your social channels. Friday afternoon is a good time to do this, as it gives people time to think about their response and engage with the content. When crafting your question, try to make it something that is easy for people to respond to. If it’s too personal or too theological, you may not get much engagement. By asking a thought-provoking question, you can spark conversation and interest in your upcoming service.

    In conclusion, developing a weekly creative and communications rhythm can greatly benefit your church team. By establishing routines and habits, you can streamline your tasks and make progress on your long-term goals with greater ease and efficiency. Some strategies to consider include deciding on a weekly communication routine, sharing audio, video, notes, resources, and action steps from your weekend message, keeping your community informed about what’s happening at your church, writing and sharing daily devotions, and posting thought-provoking questions on social media. By implementing these strategies, you can foster a sense of community, stay organized and on track, and effectively communicate with your congregation. We hope that these tips will help you develop a weekly creative and communications rhythm that works for your church team.

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  • 25 Ways to Promote your Church’s New Years Vision on Social Media

    25 Ways to Promote your Church’s New Years Vision on Social Media

    Vision Sunday is around the corner isn’t it? What’s the word? What’s the statement that’s being plastered everywhere? Where are we going as a church this year? Whats the plan? Here a couple of ideas to try and nudge you and your team in the right direction…

    Right away… Let go!

    1) Use Facebook, Twitter, Instagram, WhatsApp etc to recruit a virtual DREAM TEAM, people in your church who are engaged in social media and will help lead efforts to promote the Christmas production. Call them your social media INFLUENCERS (LOL) if you will…

    2) Create a social media promotional schedule in Google Docs. Share it with your dream team, get their input, add to it & improve it based on their input. Make a WhatsApp group if you want to share details quickly…

    3) Create a Facebook event for your activation or the start of your years service(s).

    4) Post the event to your church’s Facebook page, invite guests, invite your friends. (Your church does have a Facebook page, right?) Right? See more here.

    5) You & your virtual dream team share the event on your personal Facebook profiles & encourage others to do the same. Share. Share. Share.

    6) Post the event to any other social media profiles your church may have (Twitter, Instagram, etc)

    7) You & your virtual dream team share your church’s post promoting the event on your personal profiles (Twitter, Instagram, etc)

    8 ) Run a Facebook ad to promote your Christmas production. Boost or promote the post and get more engagement

    Create a promotional video for your Christmas service, and…

    9) Put the promotional video on YouTube, TikTok and Facebook, see number 10.

    10) Share the YouTube video on your church’s Facebook page.

    11) You & your virtual dream team share the YouTube video on your personal Facebook profiles and encourage others to do the same. Send the link on your WhatsApp groups and get as many people sharing…

    12) Share the video to any other social media profiles your church may have (Twitter, Instagram, etc)

    13) You & your dream street team share your church’s video promoting the event on your personal accounts on those same social platforms (Twitter, Instagram, etc)

    Reach out to other local organizations

    14) Find local online guides that have an event calendar. Submit your event, embed or link to the YouTube video. Local churches in PE will be familiar with http://pechurchnet.co.za/

    15) Find the Facebook pages for your city, chamber of commerce, & other local community organizations. “Like” their page. Then post the Facebook event to their wall if you can do that in a non-spammy way. Make friends. Be nice. Get the word out…

    16) Find on other social platforms (Twitter, Instagram, etc) profiles for your city, chamber of commerce, & other local community organizations. Send them a DM & ask if they would share your post about your Christmas production. Really make it a community event.

    If your Activation or Vision Sunday services span more than one Sunday…

    17) Post pics from the first day/night to your church’s Facebook page. Be sure to tag as many people as you can. Tagging will cause those pics to show up on those people’s profiles for them and their friends to see.

    18) You and your dream team share those pics on your Facebook profiles. Tag tag tag.

    19) Post some of the pics to your church’s other social profiles (Twitter, Instagram, etc)

    20) You and the dream team, share those pics. Personally.

    21) Create a video that includes footage from the opening day & short comments from people afterwards saying good things about it. Post the video to YouTube.

    22) Share the opening day/night video on your church’s Facebook pages and groups…

    23) You & your virtual dream team share the opening night video on your personal Facebook profiles & encourage others to do the same.

    24) Share the opening night video using your church’s other social accounts (Twitter, Instagram, etc).

    25) You & your virtual dream team share your church’s posts of the opening day/night video on other social accounts (Twitter, Instagram, TikTok etc).

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  • Why is SEO important for my local church?

    Why is SEO important for my local church?

    I started in the Methodist Church as a bight eyes bushy tailed 19 year old, for 9 years being a youth, young adults and worship pastor in Johannesburg and then here in Port Elizabeth (South Africa). I then changed jobs a little and then found myself in a non-denominational church for 5 years being the Online Church Pastor. (A video for another day – LOL). One church had 1000 members a service, other services we were hoping for 20 people to arrive, yes, 20! and then pre pandemic we had 2000 people per service 3 times a Sunday…

    It doesn’t matter if you’re a large church or a small church—if your website isn’t getting traffic, it’s not going to be successful. And unfortunately, getting people to visit your website is not as easy as it used to be. Search engine optimization (SEO) has become more important than ever in order for churches to get the attention of their target audiences. That’s why I’ve put together this list of five reasons why SEO is essential for churches and online churches today:

    SEO is important for increasing traffic to your church website

    Search engine optimization is important because it helps you to rank higher in search engines, like Google. This will increase the amount of traffic your website gets, which is the most effective way to drive more sales and leads. Having a high ranking on Google can also help you get more exposure through organic traffic and social media channels.

    If you want to grow your church and online church, SEO is one of the best ways to achieve this goal. Because it takes time for results, it’s an ideal long term strategy for any church pastor and creative team who doesn’t want their success dependent on short term gains from promotions or paid advertising campaigns. (So much money spent on Facebook Ads, and sometimes even more now port pandemic)

    SEO provides a higher ROI than traditional marketing

    SEO is a long-term strategy, so it’s more cost effective. SEO provides better ROI than traditional marketing. Printing 5000 flyers at the robots or local mall will only go so far. There are only 5000 of them, we don’t know who actually sees these flyers and it ends there. We have all had that one post that goes a little viral, and it just goes much further than we ever thought it could’ve.

    SEO is more targeted than traditional marketing: When you use SEO to target your audience, you can reach them when they are ready to buy and convert on your website. This is not possible with other forms of advertising, which means that the people who see your ad are much more likely to visit your church or event in the future.

    Local Church SEO is more measurable than traditional marketing: Because Google Analytics tracks all of the information about how users interact with websites, it makes sense for us to know if our efforts are paying off or not! and here we can then innovate and pivot if we need to.

    SEO builds trust and credibility

    Search engines are known for their good taste. If a website is well-known and respected, it’ll rank higher in search results. This means that you will be rewarded for the time and effort you’ve put into building trust with your audience.

    After all, if you’re an established church that built a good reputation online, why would people not trust you and your team?

    SEO helps build credibility among potential congregation or community members and helps them see that you’re trustworthy—a church they can rely on.

    SEO increases your market share

    So terrible to think like this but, Jesus has called us to go fishing, and let’s catch so much fish that the nets break… Search engine optimization is a long-term strategy. You can’t expect to see results overnight. That said, if you’re willing to put in the time and effort, SEO can increase your market share—and the amount of fish you catch. Peter, Paul and John spent many nights on the water… How many nights you spending online?

    It helps you reach new members through organic search engine placement. Not only do unique visitors come from local searches, but those who visit your website will be more likely to actually check you out online for a church service or visit you in person.

    Search engines help drive traffic back to your site so that visitors stay on it longer—which means they’ll get more value out of their experience with you and are more likely to return again later on down the road, online or in person.

    SEO has the best ROI over time

    SEO has the best ROI over time. We in ministry for the long run, yeah?

    While PPC can be a great short-term strategy, it’s important to understand that with SEO, you’re investing in your church online presence for the long term. In other words, as you grow and invest in your church online, so too will your investment in SEO grow and pay off over time. So if you’re looking for a quick win that’ll help you get started on this journey, look elsewhere—SEO is a long game that requires patience and dedication but will eventually reap rewards if you stick with it.

    There are many benefits to using search engine optimization (SEO) in your church.

    Search engine optimization is an essential part of every churches marketing strategy. It is the best return on investment (ROI) and has many long-term benefits to your church.

    SEO is a low cost marketing strategy that increases your “market” share, which will lead to more people attending church and getting connected to community in the long run.

    Conclusion

    As you can see, SEO is an essential part of any local churches’ marketing strategy. It provides many benefits that other types of marketing don’t have—including higher returns on investment and greater trust in your “brand”. If you still aren’t convinced that SEO is right for your church, then consider the fact that it has the best ROI over time because there are no upfront costs involved! That means you can start seeing results right away without having to spend big bucks first. So what are you waiting for? Start implementing these strategies today!

    Church leaders (and maybe even business owners), I hope this helps…

    Contact me if you have any questions about SEO and other online presence management things.

    Much love

    Dean

  • Why is it important to slow down in our daily lives?

    Why is it important to slow down in our daily lives?

    Hey hey! Have you ever noticed how the sound of your phone pinging can make you feel? Well, I recently found out that I have stress and anxiety-induced clinical depression. Fun, right? But one thing that has really helped me is turning off all notifications on my phone. They can make me feel so rushed, like I have to be somewhere all the time. It’s overwhelming and can contribute to my anxiety.

    It’s funny how something as small as phone notifications can have such a big impact on our mood and overall well-being. But it’s true. We live in a world where we’re constantly connected, and it can be tough to disconnect and give ourselves a break. But it’s important to do so, especially if you’re struggling with stress or anxiety.

    So, if you’re feeling overwhelmed by the constant pinging of your phone, consider turning off those notifications. Take some time for yourself and give your mind a break. It might just make a huge difference in how you feel.

    In today’s fast-paced world, it can be easy to get caught up in the hustle and bustle of our daily lives. Faster internet, faster food, faster cars, faster deliveries, getting to and from faster is what’s more important and just merely fast fast fast! We’re constantly bombarded with stimuli – notifications on our phones, emails, social media updates, and the never-ending to-do lists that seem to pile up. It can feel like we’re constantly running on a hamster wheel, trying to keep up with everything that’s going on around us.

    But here’s the thing: it’s more important than ever before to slow down and take a step back. Here’s why.

    First and foremost, slowing down can help us be more productive. When we’re constantly rushing from one task to the next, it’s easy to make mistakes or overlook important details. By taking the time to slow down and focus on one thing at a time, we can actually be more efficient and get more done.

    In addition to being more productive, slowing down can also help us be more present and mindful. When we’re moving at a million miles an hour, it’s easy to get lost in our own thoughts and miss out on what’s happening in the present moment. By slowing down, we can be more aware of our surroundings and the people around us, which can help us form deeper connections and appreciate the beauty in life’s little moments.

    Slowing down can have significant benefits for both our physical and mental well-being. When we are constantly on the go, our bodies and minds can become strained and overwhelmed, which can lead to a range of health issues such as high blood pressure, difficulty sleeping, and even depression. However, by taking the time to slow down and relax, we allow our bodies and minds to rest and rejuvenate.

    Being constantly in a state of high stress can take a toll on our bodies. When we are under stress, our bodies produce hormones such as cortisol, which can have negative effects on our health. High levels of cortisol in the body have been linked to increased blood pressure, weight gain, and a higher risk of heart disease. Additionally, stress can affect our sleep patterns, leading to difficulty falling and staying asleep.

    Mental health is also impacted by the fast-paced nature of our modern lives. When we are constantly on the go, our minds can become overwhelmed, leading to feelings of anxiety and depression. Taking time to slow down and relax can help to reduce stress and improve mental health.

    By setting aside time to relax and unwind, we can give our bodies and minds the chance to rest and restore themselves. This can involve activities such as meditation, yoga, or simply taking a walk in nature. By taking the time to slow down and prioritize our own well-being, we can improve our overall emotional health.

    But perhaps the biggest reason to slow down is because it can help us find a sense of balance and happiness in our lives. When we’re always going at breakneck speed, it’s easy to lose sight of what’s truly important and what brings us joy. By slowing down, we can take the time to reflect on our values and priorities and make sure that we’re aligning our actions with what truly matters to us.

    So, how can you slow down in this fast-paced world? Here are a few tips:

    • Set aside some time each day to disconnect from technology and just be present. This could be as simple as taking a walk in nature or sitting in a quiet space and just taking some deep breaths.
    • Practice mindfulness meditation or other forms of mindfulness, such as journaling or coloring. These activities can help you focus on the present moment and find some peace and tranquility.
    • Make a conscious effort to simplify your life. This could mean decluttering your home, streamlining your schedule, or letting go of activities or obligations that don’t bring you joy.
    • Take breaks and give yourself permission to relax. It’s okay to take a break from work or other responsibilities and just do something that brings you joy.

    Slowing down might not come naturally in a world that values productivity and speed, but it’s so worth it. By taking the time to slow down and be more present, we can be more productive, healthier, and happier. So go ahead, take a deep breath, and remember to slow down once in a while. You’ll be glad you did.

    Take a deep breathe. Take a moment. Slow down a little. It’ll all be ok.

    Grace and peace

    Dean

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  • 7 moments to a better YOU

    7 moments to a better YOU

    Hello friends, I hope you’re well and that you’re building the life that you always dreamed of. Your dollhouse dreams, your fairytale ending, its all in you and I hope you find some of that today. Here are 7 simple ideas to hopefully keep us all on the right track to becoming the best versions of ourselves.

    • Make a commitment to yourself to improve every day.

    This means that you are dedicated to learning, self-improvement, and personal development on a daily basis. It’s about setting goals for yourself and working towards them consistently, even when it’s challenging. This can involve things like learning new skills, setting aside time for personal growth activities, or seeking out opportunities to challenge yourself and stretch your abilities. By making a commitment to grow daily, you are setting yourself up for long-term success and positioning yourself for continuous learning and improvement. It’s important to remember that growth and development are ongoing processes, and making a commitment to them means that you are willing to put in the time and effort to continuously improve and evolve as a person.

    • Don’t just focus on the end result, appreciate the journey and learning along the way.

    Point 2 is about valuing the process more than the outcome or end result. This means that you recognize that the journey and the learning along the way are just as important, if not more so, than the final destination. It’s about being present in the moment and enjoying the process of working towards a goal, rather than just focusing on the end result. This can involve things like embracing challenges and setbacks as opportunities to learn and grow, rather than seeing them as failures. By valuing the process, you are able to stay motivated and engaged in your work, and you are more likely to find fulfillment and meaning in what you do. Additionally, by focusing on the process rather than the outcome, you are able to stay open to new opportunities and experiences that may arise along the way, rather than being too focused on a specific end result.

    • Don’t wait for the perfect moment to get started, just start now.

    Point 3 is about not waiting for inspiration or the perfect moment to get started on something. THERE IS NO PERFECT MOMENT! Lemme say this again, THERE IS NO MOMENT, THIS IS “IT”!

    This means that you recognize that inspiration and motivation can come and go, and that it’s important to just take action and get started, even when you don’t feel particularly inspired or motivated. By not waiting for inspiration, you are able to take control of your own progress and move forward, rather than being held back by your own lack of motivation or inspiration. This can involve things like setting small, achievable goals for yourself and working towards them consistently, or breaking larger goals down into smaller steps and tackling them one at a time. By not waiting for inspiration, you are able to stay focused and make progress towards your goals, even when you don’t feel particularly motivated. Additionally, by taking action and getting started, you may find that you become more inspired and motivated as you progress, which can help to keep you moving forward.

    • Be willing to give up short-term pleasure for long-term growth and success.

    Point 4 is about being willing to sacrifice short-term pleasure or comfort for long-term opportunity or growth. This means that you recognize that sometimes, in order to achieve your goals or reach your full potential, you may need to make sacrifices in the present.

    Having kids makes us see this, they have absolutely not patience to wait, and if we can just convince them to wait another week, its gonna be better and greater than they can imagine. Convincing my son Daniel to just wait a little longer, it’ll be worth it is half of raising him… This can involve things like giving up leisure time or activities that you enjoy in order to focus on your goals, or taking on additional responsibilities or challenges that may be uncomfortable or difficult in the short term but will ultimately help you to grow and develop in the long term. By being willing to make these sacrifices, you are able to focus on your priorities and stay committed to your goals, even when it’s not easy. It’s important to remember that these sacrifices are often temporary, and that by making them, you are positioning yourself for long-term success and growth.

    • Don’t be afraid to dream big and set high goals for yourself.

    Point 5 is about dreaming big and setting high goals for yourself. The classic, if your dreams don’t scare you, they NOT BIG ENOUGH! It means that you are not afraid to think big and aim high, and that you believe in your own ability to achieve your goals, no matter how ambitious they may be. By dreaming big, you are able to set your sights on what you really want to achieve in life, rather than settling for less. It’s important to remember that your goals don’t have to be realistic or achievable in the short term, but rather they should be something that inspires and motivates you to work towards them. By dreaming big and setting high goals, you are able to stay motivated and engaged in your work, and you are more likely to find fulfillment and meaning in what you do. Additionally, by setting big goals for yourself, you are able to push yourself to reach your full potential and achieve things that you may not have thought possible.

    “Why would you want to settle for staring at the ceiling when you were meant to stare at the stars” – DC

    • Make a plan and prioritize your tasks to ensure you stay on track.

    This is ALL about planning your priorities and organizing your tasks in order to achieve your goals. This means that you take the time to think about what is most important to you and what needs to be done in order to achieve your goals. It involves creating a plan and organizing your tasks in a way that allows you to focus on your priorities and stay on track. This can involve things like making a to-do list, setting deadlines for yourself, or using tools and techniques like time management or goal setting to help you stay organized and focused. Here I try and think in 3 stages.

    • 2 weeks
    • 6 weeks
    • 12 weeks

    Here I can see what needs to happen by the end of next week and what the next 3 months looks like. We can’t do more than that… By planning your priorities and organizing your tasks, you are able to stay focused and make progress towards your goals, rather than getting overwhelmed or sidetracked by less important tasks. PLAN and be PROACTIVE rather than being UNPLANNED and REACTIVE all the time.

    “Urgent will always trump important in any environment” – DC

    And urgent just always seems to sneak up on us and our lives. It’s important to remember that this process is ongoing and that you will need to continuously review and adjust your plan as your priorities change or new challenges arise. But thats all on you, you run your calendar, you calendar does not run you!

    1. Be willing to let go of things that are holding you back in order to move forward and reach your full potential.

    Point 7 is about being willing to let go of things that are holding you back in order to move forward and reach your full potential. This means that you recognize that sometimes, in order to grow and improve, you may need to let go of certain things that are holding you back. This can involve things like letting go of negative thoughts or beliefs that limit your potential, or letting go of relationships or situations that are no longer serving you. Are there some things that you’re still holding onto that you should have dropped years ago?Hurt or unforgiveness that are the loudest voices in your head?

    By being willing to let go, you are able to make room for new opportunities and experiences that will help you to grow and develop. It’s important to remember that letting go can be difficult, and that it may involve facing your fears or making difficult decisions. However, by being willing to let go, you are able to move forward and reach your full potential, rather than being held back by things that are no longer serving you.

    DC signing off

    Grace and peace friends,

    I hope you find what you’re looking for.

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  • Leadership according to Rob Bell (No Hell)

    Leadership according to Rob Bell (No Hell)

    Firstly. Like before you even go there, don’t. Rob Bell No Hell is completely taken out of context and his book Love Wins honestly changed my life, like its up there with C.S. Lewis and Mere Christianity.

    Love wins.

    Rob is well known for his belief that the truth can be found in any religion or worldview. In his book, he discusses the controversy surrounding the Christian belief in hell as eternal, conscious torment, and suggests that this belief is misguided and toxic. He does not explicitly endorse the idea of universal reconciliation, but does argue that it is fitting and proper for Christians to hope for it. The book has been met with both criticism and support from various figures within the evangelical community, with some accusing him of promoting uncertainty and others praising him for promoting important conversations about traditional interpretations of scripture. He also challenges the idea of “evacuation theology,” which focuses on individual salvation through getting to heaven, and instead argues that Jesus and the Jewish tradition prioritize the restoration and transformation of this world. Anyway, maybe more on that a little later… First.

    Who is Rob Bell?

    Robert Holmes Bell Jr. is a well-known American author, speaker, and former pastor. He founded Mars Hill Bible Church in Grandville, Michigan and served as its pastor until 2012. During his time as pastor, the church was one of the fastest-growing in the United States. Bell is the author of the bestselling book Love Wins and the creator of a series of spiritual films called NOOMA. In 2011, Time magazine included him on its list of the 100 Most Influential People in the World. After leaving Mars Hill, Bell became a freelance writer and speaker, giving talks and appearing on various shows about spirituality and leadership. He also hosts a popular podcast called The Robcast. In 2018, a documentary about Bell called The Heretic was released.

    Rob Bell and Leadership?

    Leadership is a complex and multifaceted concept that can take many different forms and styles. But I believe Rob has been a notable voice on the topic of leadership. Rob is known for his thought-provoking and insightful insights on a wide range of topics, including leadership, spirituality, and personal growth. In this essay, we will explore some of the key ideas and themes that Rob has written about when it comes to leadership, and how they can be applied in our own lives.

    First and foremost, Rob emphasizes the importance of authenticity in leadership. He argues that genuine and authentic leaders are those who are true to themselves and their values, and who are able to inspire and empower others by being a genuine and relatable role model. This means that leaders should not be afraid to be vulnerable and to admit when they are wrong or uncertain, as this is often what allows them to connect with others in a meaningful way.

    At the same time, Rob also stresses the importance of courage and resilience in leadership. He argues that true leaders are those who are able to take risks and face challenges head-on, even when it is difficult or uncomfortable to do so. This requires a level of inner strength and resilience that allows leaders to stay true to their values and convictions, even in the face of opposition or setbacks.

    Another key theme that Rob writes about when it comes to leadership is the idea of service. He argues that true leaders are those who are driven by a desire to help and serve others, rather than seeking power or personal gain. This means that leaders should be focused on finding ways to make a positive impact on the world around them, and should be willing to put the needs of others ahead of their own.

    Finally, Rob also emphasizes the importance of creativity and innovation in leadership. He argues that true leaders are those who are able to think outside the box and come up with new and innovative solutions to the challenges that they face. This requires a willingness to take risks and embrace change, as well as an openness to new ideas and perspectives.

    Here is where I get really excited and know how key this is for what it means to navigate this new world we live in today, a world where the “real” meets the “unreal”.

    The final point that I made in this essay is that true leaders are those who are creative and innovative. This means that they are able to think outside the box and come up with new and creative solutions to the challenges that they face. This requires a willingness to take risks and embrace change, as well as an openness to new ideas and perspectives. (See previous post where I talk about Bezelel and Moses)

    One of the key benefits of being a creative and innovative leader is that it allows you to stay ahead of the curve and anticipate challenges that may arise in the future. By constantly seeking out new and innovative approaches to problem-solving, you can stay one step ahead and be better prepared to tackle any obstacles that come your way.

    In addition, being a creative and innovative leader can also help you to inspire and motivate others. When people see their leaders taking a proactive and forward-thinking approach to problem-solving, it can give them the confidence and motivation to do the same. This can help to create a positive and energizing work environment, where everyone feels empowered to contribute their own ideas and take an active role in driving change.

    To be a creative and innovative leader, it is important to have an open and curious mind, and to be willing to try new things and take calculated risks. This may require stepping out of your comfort zone and being willing to challenge the status quo. However, the rewards of being a creative and innovative leader can be significant, both for you and for the people that you lead. By embracing this aspect of leadership, you can help to create a dynamic and forward-thinking culture that is able to adapt and thrive in an ever-changing world.

    Overall, the leadership style of Rob Bell is characterized by authenticity, courage, resilience, a focus on service, and a commitment to creativity and innovation. By embracing these qualities, we can all strive to be better leaders in our own lives, and make a positive impact on the world around us. So, we should always try to be a good leader and a role model for others.

    From little old me, Dean, in a small town in South Africa called PE, I wanna say thank you Rob. Love you man.

    Grace and Peace

    Dean

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  • I’ve always heard this saying, “It’s lonely at the top” or “leadership is lonely…”. But surely it doesn’t have to be that way…

    I’ve always heard this saying, “It’s lonely at the top” or “leadership is lonely…”. But surely it doesn’t have to be that way…

    Loneliness is haunting. Jesus talks more about friendship than he does loveliness. He talks more about friendship than he does what we wanna try and understand as “leadership”… Jesus said, follow me, let’s hang out, let’s be friends… Lemme GUIDE you (More on leadership as GUIDANCE coming soon)

    I recently read a book about the dangers of loneliness in leadership, and my response was something like “Duh!” Loneliness is one of the most dangerous things to happen to any leader. But what does it mean for a leader to be lonely?

    How a leader’s loneliness can affect the whole church

    The impacts of loneliness on you as a leader are not just personal. As the head of your organization, the way you feel and act can affect the whole church. Lonely leaders can be more susceptible to depression, anxiety, burnout, substance abuse, and even suicide. These things can affect the entire vision and direction of a ministry or organization. The Bible says in Proverbs 14:12 that “there is a way that seems right to a man but its end is death” (emphasis mine). This verse reminds us that there are consequences for sinning—including breaking God’s principles for leading well—which can lead to terrible consequences for those who follow along with those sins against God.

    How do you know if a leader is lonely or just aloof?

    You’ve probably seen aloof leaders before. They’re the ones who don’t listen, aren’t engaged and have a hard time collaborating with others. While this type of leader may seem like a total jerk, they can actually be lonely.

    Lonely leaders are more likely to behave in this way because they are disengaged from their team and have poor relationships with them. According to Lisa DeMarinis, author of “Lonely at the Top: The High Cost of Leading Teams,” loneliness is “the sense that you don’t matter or count in the world.” These feelings can make people feel insecure about themselves, which leads them to act in ways that make others think they aren’t capable of leading effectively (like being aloof).

    How do you know if your own leadership style is lonely? It’s important to understand that loneliness can be both a cause and an effect of poor relationships. DeMarinis said that “being aloof isn’t the only way to lead, but it’s certainly one of them.”

    Where does a leader find a real friend?

    Church leaders should be friends with other church leaders.

    The loneliness of leadership will sometimes seep into your life, and you need someone to talk to that understands the unique stressors of being in ministry. You can’t expect your spouse or family to understand all that goes into leading people’s lives and having them respond positively or negatively because they don’t know what it’s like for you—they’ve never worked in ministry. Your best bet may be other pastors who are facing similar struggles and who know exactly what you’re going through because they’re experiencing it themselves!

    A real friend is one who knows your struggles, but doesn’t let them define you. We all have things in our past that we regret or wish we could change—things that may have happened years ago and are now just a memory. But for some reason, those memories tend to take on a life of their own and become more important than they should be.

    Lonely leaders can cause ripple effects throughout their team.

    Lonely leaders can cause ripple effects throughout their team. Lonely leaders are more likely to be stressed and anxious than their non-lonely counterparts, who in turn are more prone to depression, burnout and other forms of disengagement. The effect can go both ways: when you’re feeling isolated yourself, you may find it harder to relate to your employees.

    But being lonely doesn’t just affect your mood, it can also hurt your ability to make good decisions. According to studies by psychologists at the University of California, Berkeley, loneliness increases bias and makes people more likely to rely on stereotypes when making judgments about others.

    Conclusion

    So, how do we fix this? First, we need to admit that it’s a problem—not just for individual leaders but for the church as a whole. I’m not saying that every pastor needs to have a best friend or that every church leader should be married (although those are good things!). But everyone needs someone they can truly count on and trust with their deepest fears and joys. Second, we need Christians who aren’t afraid of vulnerability themselves because they have experienced God’s love in such radical ways that they can pour out their hearts freely without worrying about being rejected or abandoned by others.

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