Even though we are aware of the significant impact social media can have on church growth, it can be challenging to find the time to keep up a strong social presence for your ministry (especially since you probably already have a long list of other tasks on your to-do list). How are these other churches managing to do this? Budget conversations aside, it all really comes down to ONE THING.
Simply put: teamwork. How does the saying go? Team work makes the dream work?
Putting together, organizing, and managing a team can be the solution to your problems! You are probably surrounded by a lot of eager workers, from teenagers who are more adept at Instagram and TikTok than you are to seniors who have finally mastered Facebook.
Here are 5 suggestions for creating the ideal social media team:
1. Simplify the process
It could be challenging to recruit volunteers if your standard start-to-finish process for creating content, publishing it, and tracking engagement involves 14 different editing suites and tools, apps, and platforms. Making things simple for them will ultimately make things simple for you.
Use a scheduling tool that enables a volunteer to publish to three social media accounts simultaneously, such as Hootsuite, Planoly or Later. Create as many posts as you can at once rather than one at a time, if at all possible. Without compromising brand integrity, simplifying the procedure can prevent a lot of misunderstandings between you and your volunteers.
2. Start with the people you already have
If you work for a large church and don’t know everyone, it is crucial to build your team around people you can trust. You are essentially giving this team control over certain facets of your church’s brand, which is a major responsibility. Making a cold appeal for volunteers can make it challenging to distinguish between wise decision-making and passionate but irresponsible engagement.
It’s much better to start with 2 or 3 people who you already respect and who you know have the best interests of the church at heart. You will be able to communicate effectively and have faith in their commitment as a result. By enlisting unidentified individuals, you run the risk of a volunteer shirking their duties without warning.
3. Gather around A Table together (with food and coffee obviously)
Get your (social) media team together in one place as frequently as you can. The camera guys, the designers, the video and switchers, you name it. Start small. Get them in a room and eat some good food. You may get to know each other by sharing meals and playing games, which will ultimately result in improved teamwork. Ask someone to invite a friend who has a camera, or someone who has got the hand of the latest TikTok trend and be open to learning a few things in that world. We really do have teenagers who can do more with their phones these days than entire media teams at some agencies.
Work together and brainstorm ideas on a regular basis to let everyone’s own brilliance emerge. Make sure everyone feels important and that their views are taken into consideration as the leader. By reading articles together or watching videos, you can both learn more about best practices and current trends and raise your skill level. As a group, discuss areas that could use improvement and work through issues.
The most crucial thing is to assign duties for the future week or month. It is your duty as the leader to make your expectations clear so that everyone knows what they are responsible for.
4. Start really really small, NO, smaller.
Make assignments simple for your team to complete, at least at first. Start with something simple because you probably aren’t working with highly skilled marketing experts.
Example: I’ve actually done this
Ask your photographer to get 5 images on Sunday. That’s all 5. 1 of the volunteers, one at kids church, one of the worship, one of the preacher and one in the coffee shop afterwards. That’s all. Edit them. Use them, and go from there.
Give positive feedback when they finish a task. If necessary, correct the person. By communicating this way, they will learn your expectations and standards and enhance their communication abilities.
5. Be brave, call out and ask for skilled professionals to help
There’s a good chance that you don’t even realize how many creative people are present in your auditorium (or online broadcast) on any given Sunday. Find qualified experts or brilliant amateurs in your community of faith by using social media, announcement opportunities, and networking. Visual artists, photographers, and graphic designers can significantly improve a company’s social media presence. Find a local Digital Expert and ask for some of their rime to come sit with a few volunteers and inspire them. Ask, and you shall receive.
When will you discover these artistic geniuses? Don’t consider them to be routine. Give them creative flexibility, distribute the work, and maintain open lines of communication. Dream with them. Give them space to create. This is a new world, a digital space that makes sense to some people, they just get it. Trust them and build with them. Believe me, it’ll be worth it. The very last thing you want to do is exploit volunteers and give them the impression that their value is solely in their service. Make them part of the team, the photographers and the musicians and the coffee shop crew and the kids church team. All together.
Let’s stay in touch
Grace and peace
Dean