Dean Cothill

Tag: leadership South Africa

  • How to start a Local Church Media Team

    How to start a Local Church Media Team

    Even though we are aware of the significant impact social media can have on church growth, it can be challenging to find the time to keep up a strong social presence for your ministry (especially since you probably already have a long list of other tasks on your to-do list). How are these other churches managing to do this? Budget conversations aside, it all really comes down to ONE THING.


    Simply put: teamwork. How does the saying go? Team work makes the dream work?


    Putting together, organizing, and managing a team can be the solution to your problems! You are probably surrounded by a lot of eager workers, from teenagers who are more adept at Instagram and TikTok than you are to seniors who have finally mastered Facebook.


    Here are 5 suggestions for creating the ideal social media team:

    1. Simplify the process

    It could be challenging to recruit volunteers if your standard start-to-finish process for creating content, publishing it, and tracking engagement involves 14 different editing suites and tools, apps, and platforms. Making things simple for them will ultimately make things simple for you.

    Use a scheduling tool that enables a volunteer to publish to three social media accounts simultaneously, such as Hootsuite, Planoly or Later. Create as many posts as you can at once rather than one at a time, if at all possible. Without compromising brand integrity, simplifying the procedure can prevent a lot of misunderstandings between you and your volunteers.

    2. Start with the people you already have

    If you work for a large church and don’t know everyone, it is crucial to build your team around people you can trust. You are essentially giving this team control over certain facets of your church’s brand, which is a major responsibility. Making a cold appeal for volunteers can make it challenging to distinguish between wise decision-making and passionate but irresponsible engagement.

    Team work makes the dream work

    It’s much better to start with 2 or 3 people who you already respect and who you know have the best interests of the church at heart. You will be able to communicate effectively and have faith in their commitment as a result. By enlisting unidentified individuals, you run the risk of a volunteer shirking their duties without warning.

    3. Gather around A Table together (with food and coffee obviously)

    Get your (social) media team together in one place as frequently as you can. The camera guys, the designers, the video and switchers, you name it. Start small. Get them in a room and eat some good food. You may get to know each other by sharing meals and playing games, which will ultimately result in improved teamwork. Ask someone to invite a friend who has a camera, or someone who has got the hand of the latest TikTok trend and be open to learning a few things in that world. We really do have teenagers who can do more with their phones these days than entire media teams at some agencies.

    Work together and brainstorm ideas on a regular basis to let everyone’s own brilliance emerge. Make sure everyone feels important and that their views are taken into consideration as the leader. By reading articles together or watching videos, you can both learn more about best practices and current trends and raise your skill level. As a group, discuss areas that could use improvement and work through issues.

    The most crucial thing is to assign duties for the future week or month. It is your duty as the leader to make your expectations clear so that everyone knows what they are responsible for.

    4. Start really really small, NO, smaller.

    Make assignments simple for your team to complete, at least at first. Start with something simple because you probably aren’t working with highly skilled marketing experts.

    Example: I’ve actually done this

    Ask your photographer to get 5 images on Sunday. That’s all 5. 1 of the volunteers, one at kids church, one of the worship, one of the preacher and one in the coffee shop afterwards. That’s all. Edit them. Use them, and go from there.

    Give positive feedback when they finish a task. If necessary, correct the person. By communicating this way, they will learn your expectations and standards and enhance their communication abilities.

    5. Be brave, call out and ask for skilled professionals to help

    There’s a good chance that you don’t even realize how many creative people are present in your auditorium (or online broadcast) on any given Sunday. Find qualified experts or brilliant amateurs in your community of faith by using social media, announcement opportunities, and networking. Visual artists, photographers, and graphic designers can significantly improve a company’s social media presence. Find a local Digital Expert and ask for some of their rime to come sit with a few volunteers and inspire them. Ask, and you shall receive.


    When will you discover these artistic geniuses? Don’t consider them to be routine. Give them creative flexibility, distribute the work, and maintain open lines of communication. Dream with them. Give them space to create. This is a new world, a digital space that makes sense to some people, they just get it. Trust them and build with them. Believe me, it’ll be worth it. The very last thing you want to do is exploit volunteers and give them the impression that their value is solely in their service. Make them part of the team, the photographers and the musicians and the coffee shop crew and the kids church team. All together.

    Let’s stay in touch

    Grace and peace

    Dean

  • If it was easy, everyone would be doing it…

    If it was easy, everyone would be doing it…

    Whether its 04:30 alarm clocks and getting to the gym or CrossFit, starting a new hobby or business, following you dreams, hopes and desires for a new year ahead or balancing work and home life to ensure your partner appreciates you as much as your boss does, everything and anything worthwhile, is uphill to quote John C. Maxwell.

    In order to truly achieve success and fulfillment in life, it is important to understand that challenges and difficulties are a natural and necessary part of the journey. If something were to be easy, it would lose its value and significance, as it would no longer require effort or dedication to accomplish.

    Mountain climbers

    Think about it this way: if everyone were able to easily attain their goals and aspirations, what would be the point in striving for them? Without the sense of accomplishment that comes from overcoming obstacles and adversity, we would miss out on the opportunity to grow and develop as individuals. If these goals were easy, everyone would run 100m in under 10 seconds, everyone would scale Mt Everest, everyone would have their own dream company and the closest group of friends, but these things aren’t normal, not everyone goes there.

    Furthermore, when we face challenges and work hard to overcome them, we are able to tap into our inner strength and resilience. We learn to persevere in the face of adversity, and we become more confident in our abilities and our capacity to succeed.

    In other words, it is precisely because something is difficult that it becomes worthwhile. The process of striving and struggling to achieve a goal is what gives it value, and it is what ultimately leads to a sense of fulfillment and satisfaction.

    So, the next time you find yourself faced with a challenge, remember that it is not meant to be easy. Embrace the difficulty and use it as an opportunity to grow and become the best version of yourself. With hard work, determination, and a positive attitude, you can overcome any obstacle and achieve your dreams. The next time you find yourself faced with a challenge, take it as a sign, that you’re on the right road and that your dreams are closer than you know, that these challenges are actually a high five from the Universe saying, keep going, keep pressing, keep leaning into the life that you have always wanted and dreamed of.

  • The paradox of having children – both the greatest and worst thing to ever happen to me…

    The paradox of having children – both the greatest and worst thing to ever happen to me…

    If you have ever heard me talk in any way shape or form, you will have heard me talk about my kids. They are both the greatest and the worst thing to ever happen to me, and I mean this in the most beautiful, wonderful way possible. This paradox is the wildest thing to ever happen to me.

    It’s mean it’s common to hear people say that having children is the best thing that has ever happened to them, and in many respects, this is true. A person’s life can become incredibly joyful, fulfilling, and purposeful after having children. It is equally true, though, that becoming a parent may be the worst thing that has ever happened to a person, responsibility goes through the roof, bills go through the roof, time goes out the window and you can say goodbye to sleep; everything changes. The paradox of parenting is this basic idea.

    Dad walking with kids in his arms

    The best things about being a parent

    • The hugs
    • The snuggles
    • This insane feeling of being in love
    • Seeing everything from a different angle
    • A toddlers laugh and giggles
    • The value of new life
    • seeing their personalities grow and evolve

    On the one hand, having children enables us to feel the intense love and bond that can only result from caring for another person. It enables us to be a guiding factor in their lives, to see them grow and develop, to share in their victories and accomplishments. We have the chance to influence the world in which the next generation will live by imparting our values and teachings to them.

    Having children can bring immense joy and fulfillment to one’s life in a number of ways. For starters, the bond between a parent and a child is like no other. It is a deep love that is rooted in the unique connection that is formed during the process of raising a child. This bond is not only emotionally satisfying, but it can also be a source of great pride and accomplishment. Watching your child grow and develop, and being a part of their life as they discover new things and reach new milestones, is an incredibly rewarding experience.

    Mom and daughter hugging

    In addition to the emotional benefits of having children, they can also bring purpose and meaning to one’s life. As a parent, you have the opportunity to shape the next generation and to pass on your values and teachings to your children. You can be a role model and a guiding force in their lives, helping to shape the kind of person they will become. This sense of purpose and meaning can be incredibly fulfilling and can give one’s life a greater sense of direction and significance.

    laughing mom and child

    Finally, having children can also bring a sense of joy and happiness to one’s life simply by the presence of another person to share life’s experiences with. Whether it’s spending quality time together, making memories, or simply having someone to laugh and be silly with, having children can bring an added level of joy and happiness to one’s life. Overall, while having children does come with its challenges, the rewards and joys that they bring can be truly unparalleled.

    Where the tread hits the tar and the realities settle in

    However, and I think we all know this, LOL, having children also necessitates a great deal of sacrifice, everything of who you are on the table, the floor and every other part of the house… It could take a toll on your body and emotions, and it might leave you with little time for self-care or hobbies. In addition, because children need so many services and supports, it can be expensive. For the good part of the last 4 years, most of my money has gone to poo, yes I said it, poo. NAPPIES! All that money and all that poo. Time, money and energy all take a complete overhaul.

    Additionally, there is a significant degree of strain and duty associated with parenting. It can be challenging to be a parent and be responsible for the growth and well-being of another person. You might be concerned for their future, education, and safety. Additionally, you could experience pressure to be a perfect parent, which can make you feel inadequate and guilty when you unavoidably make mistakes.

    Having children can be a great responsibility and it is natural for parents to feel pressure to do their best for their children. This pressure can come from a variety of sources, including societal expectations, a desire to provide the best for one’s children, and a sense of responsibility for their well-being and future. This pressure can be difficult to handle and can lead to feelings of guilt and inadequacy when mistakes are made or when things do not go as planned.

    In addition to the pressure to be a perfect parent, there is also the responsibility of raising a child to be a responsible, compassionate, and successful adult. This can be a daunting task, as it requires patience, guidance, and a constant effort to teach and model good behavior. It can also be stressful, as you worry about your child’s safety, their education, and their future.

    Furthermore, raising children can be physically and emotionally draining. It requires a great deal of time, energy, and attention, and it can be difficult to find time for self-care or personal interests. It can also be financially demanding, as children require a great deal of resources and support. I’m trying to stay in the gym just so that I can be fit and healthy to keep up with my kids. You ever had to carry two kids up that dune at sards? (I write while crying…)

    Overall, while having children can bring immense joy and fulfillment, it is also a challenging and demanding role that comes with a great deal of responsibility and pressure. It is up to each individual to decide if the rewards of parenthood outweigh the sacrifices and challenges.

    The paradox of parenting is that having kids may simultaneously bring the greatest joys and the worst problems into our life. Yes, it’s safe to say that parenting is hands down the hardest thing you’ll ever do. It requires a lot of patience, energy, and effort, and it can be physically and emotionally draining. But despite the challenges, the joy, fulfillment, and love that comes from raising a child is second to none. There’s nothing quite like the bond between a parent and a child and watching your little one grow and develop is an incredibly rewarding experience. Yes, parenting is hard work, but the rewards that come with it make it all worth it. So don’t let the challenges discourage you, embrace them and take pride in the fact that you’re doing one of the hardest and most important jobs in the world – raising the next generation. So hang in there, parenting may be tough, but the love and fulfillment it brings is worth it.

    Parenting is either (NOW)(HERE) or (NO)(WHERE)

    If you look at the word NOWHERE, you can read it in two ways, and I believe it’s the same for when we are with our kids. You are either THERE, in that moment, OR, you are there and there and there and on your phone and thinking about work while pushing a swing, the, you are actually NO WHERE.

    Being present with your child is one of the greatest gifts you can give them. It may not seem like a big deal in the moment, but trust me, they will cherish the memories of the time you spent together. Before you know it, they will be all grown up, making their own weekend plans, and you’ll be left wondering where the time went. So take the opportunity to be present with your child while you can. Put away your phone, turn off the TV, and really engage with them. Play a game, go for a walk, have a conversation – whatever it is, make it count. These moments will not only be special for your child, but they will also bring you closer together and strengthen your bond. So don’t let the busyness of life get in the way, make time for your child and be present with them – it’s the greatest gift you can give.

  • Let’s walk

    Let’s walk

    On the narrow road that winds ahead

    I walk alone, my feet feel lead

    But with you by my side, oh how I feel

    A strength that comes, a love that’s real

    We take each step, our hearts entwined

    Our love, a force that is defined

    By every breath, every moment spent

    Our bond, a love that will not relent

    With you, the journey is not so rough

    Our hearts, a shield, our love, a bluff

    Against the trials that may come our way

    Together, forever, we will stay

    So let us walk, this narrow road

    Our love, a light that will unfold

    A never-ending journey, hand in hand

    With you, my love, forever I’ll stand

    On the narrow road that lies ahead

    I’ll walk with you, my love, until the end

    Our journey long, our love will thrive

    Together, forever, we’ll stay alive

  • Elsa and Gale (Frozen 2)

    Elsa and Gale (Frozen 2)

    Confession time, Animation movies are my absolute best. Kung Fu Panda, Inside out, How to train your dragon and of course, Frozen.

    Our household at the moment is going through Frozen 2 season. I honestly find it to be one of the most beautiful movies at the moment. Just even the simple example of how Elsa talks to the Wind, Gale, and their relationship speaks so deeply to me. (Jesus and the Spirit, the Wind, The Ruach)

    A lot of it has to do with what I’m personally going through at the moment I’m sure, but I just find myself crying so often in this movie, I’ve literally seen it a 100 times by now I’m sure but the scenes in the film still get me, the music and the melodies still sneak past the dragons that guard my heart and I just weep, even tonight I had to get up from the couch cause I didn’t want the kids to see me crying, and Elzaan shouts, “Hey, you’re missing the best part, where you?”, while I try wipe and hide the tears. Yes I cry in front of my kids and yes we talk about our feelings and naming our emotions, but that’s a story for another day.

    The character of Elsa in Disney’s “Frozen 2” I see as a metaphor for the journey of self-discovery and the courage it takes to step into the unknown. (I absolutely love both versions of this song, Idina is just, well Idina and then there’s Brendon, from Panic! at the disco and that’s just unreal)

    Throughout the film, Elsa is faced with a series of challenges that require her to confront her own limitations and to embrace her true identity. This journey can be seen as a metaphor for the challenges we all face as we strive to understand ourselves and our place in the world.

    One of the central themes of “Frozen 2” is the idea of stepping into the unknown and embracing the challenges that come with it. This is exemplified in Elsa’s journey to uncover the truth about her past and to understand her true identity. Despite her fear and uncertainty, Elsa is willing to venture into the unknown and confront the challenges that stand in her way.

    This willingness to embrace the unknown and to take risks is a key aspect of the journey of self-discovery. As the psychologist Jordan Peterson has pointed out, it is through facing and overcoming adversity that we are able to build resilience and strength. By stepping into the unknown and embracing the challenges that come with it, we can learn more about ourselves and discover our true potential.

    In “Frozen 2,” Elsa’s journey into the unknown also serves as a metaphor for the importance of embracing our true identities. Throughout the film, Elsa struggles to understand and accept her powers as a magical ice queen. This journey of self-discovery requires her to confront the fear and insecurity that have held her back in the past and to embrace her true identity. What are some of the parts of who you are that you have just kept inside? Somewhere along the way someone told you to keep quiet and you just haven’t found your voice again. Someone laughed at the way you danced at a party and have chosen never to dance again. Somewhere along the way someone or something said we aren’t good enough and we have chosen to keep it inside, located away. But something keeps calling it out of us… We hear it. We know it. Even know as you read this, you’re thinking about that thing…

    This message is particularly relevant in today’s world, where there is often pressure to conform to societal expectations and to fit into predetermined roles. It is only by embracing our true selves and stepping into the unknown that we can truly live authentically and find meaning and purpose in our lives.

    The other day the kids and I went to Red Berry Farm just outside George for a little play date at the berry picking farm.

    Red Berry Farm with the kids

    It was a day like any other, the kids played, we ate loads of berries and drank strawberry milkshakes. Seated while watching the kids I quickly needed to run to the toilet, I ran to Daniel, said stay right where you are, I’m coming now. Ran as fast as I could to get to the toilet and was absolutely stopped in my tracks by a piece of art by a local artist, Olivia Strydom. (See below)

    Art by Olivia Strydon

    Everything about it just made me start tearing up. Me. On my horse. The wild open space. No idea where I am or where I’m going. Knowing that I’m gonna have to trust my Horse to get us where we going. Gotta trust that when Jesus says he will carry me, He means it. Peter gets out the boat, takes that “leap” or step of faith…

    Elsa wrestles the wind at first, she wrestles the Horse, Jacob wrestled. I’m wrestling. Who am I? Where am I going? Just so much unknown.

    How do I be brave and take the next step? Do the next right thing?

    Bravery and taking a leap of faith are two concepts that are often closely intertwined. When we are brave, we are willing to take risks and step outside of our comfort zones. This often requires us to have faith in ourselves and in the unknown.

    In the words of Brené Brown, “Faith is a place of mystery, where we find the courage to believe in what we cannot see and the strength to let go of our fear of uncertainty.” Taking a leap of faith requires us to let go of our fear and trust in something greater than ourselves.

    It’s easy to get caught up in the day-to-day routines of life and become complacent. We might feel safe and secure in our comfort zones, but true growth and fulfillment often come from taking risks and stepping outside of our comfort zones. This is where bravery comes in.

    Being brave doesn’t mean that we never feel fear. In fact, it’s completely normal to feel afraid when we are facing something new or uncertain. The difference between those who are brave and those who are not is that brave individuals choose to move forward despite their fear. They understand that fear is a natural and necessary part of the growth process.

    There are many ways that we can be brave and take a leap of faith in our lives. It might be as simple as saying yes to an invitation to try something new or speaking up in a difficult conversation. It could also be something bigger, like quitting a job that no longer brings us joy or moving to a new city.

    No matter what form it takes, being brave and taking a leap of faith requires us to let go of our fear and embrace the unknown. It’s not an easy process, and it requires vulnerability and courage.

    But the rewards of being brave and taking a leap of faith are well worth it. When we are brave, we open ourselves up to new experiences, opportunities, and growth. We also model bravery for others, which can inspire them to take their own leaps of faith.

    It’s important to remember that taking a leap of faith doesn’t mean that everything will always work out perfectly. There will be challenges and setbacks along the way. But when we are brave and have faith in ourselves and in the process, we can learn and grow from these experiences.

    So if you’re feeling stuck or unfulfilled in your life, consider taking a leap of faith and being brave. It might be scary, but it’s worth it. As Brené Brown says, “The willingness to show up changes us, It makes us a little braver each time.” So don’t be afraid to take that leap and see where it takes you.

    I see this whole movie as a metaphor for the journey of self-discovery and the courage it takes to step into the unknown. Whether we are facing the challenges of everyday life or trying to understand our place in the world, it is only by embracing the unknown and taking risks that we can truly grow and develop as individuals. So let us be like Elsa and embrace the journey of self-discovery, for it is only through this journey that we can truly discover who we are and what we are capable of.

    Courage.

    Let’s stay in touch

    Grace and peace

    DC

  • Show me

    Show me

    Show me colors I never thought I’d see, Like the shimmering gold of a summer sun, Or the bright, bold shades of a rainbow’s hue, That dance and play in the sky above.

    Lead me to a land of possibility, Where every day is an adventure, Where the world is alive with vibrant energy, And the beauty of life is on full display.

    Take me on a journey through fields of gold, Where the wheat sways gently in the breeze, Show me the majestic mountains that rise up high, And the sparkling streams that flow with ease.

    And when the night falls and the stars come out to play, Lead me to a place where the fireflies dance, Where the night sky is alive with twinkling light, And the world is filled with wonder and chance.

    So show me colors I never thought I’d see, And take me on a journey to a world of dreams, Where every day is filled with magic and wonder, And the beauty of life shines bright, it gleams.

  • How to Develop a Weekly Creative and Communications Rhythm in your teams

    How to Develop a Weekly Creative and Communications Rhythm in your teams

    Have you ever found yourself feeling overwhelmed with all the tasks and responsibilities you have on your plate? Or have you ever noticed that you tend to procrastinate on certain tasks and projects, leading to last minute rushes and less than optimal results? If so, you’re not alone. We’ve all been there. But there is a solution that can help you save time, increase productivity, and build momentum for your organization: developing routines and habits. We all know how it goes, new ideas, new vision boards, new decor and stage elements and at a crazy pace.

    In this blog post, we’ll be exploring the benefits of establishing routines and habits, as well as providing tips on how to create and maintain them. By implementing these strategies, you’ll be able to streamline your daily tasks and make progress on your long-term goals with greater ease and efficiency. So if you’re ready to take control of your time and boost your productivity, keep reading!

    This is a no-brainer for some things.

    Think about the chaos that would ensue if every week, your church had to ask everyone if they could come to worship on Sunday and what time would work best for them. Based on the responses, the leaders would then decide on a time and let everyone know. Can you imagine the extra work that would involve? And the uncertainty of not knowing when you should show up would likely lead to inconsistent attendance. Instead, churches establish a routine of meeting at the same time(s) every week until further notice. This allows people to easily incorporate the weekly gathering into their schedules. So, by having a consistent routine, everyone benefits!

    This same principle can be applied to almost all church communications.

    Save time and energy by deciding on a weekly communication routine and sticking to it. This can include what goes on your website, what you post to social media, and what emails you send out. This way, you won’t have to make these decisions every week. Having a consistent routine will help you stay organized and keep your communication channels running smoothly. Make sure that you and your team are on the same page from the get-go.

    Not only will a weekly communication routine help you stay organized and keep your communication channels running smoothly, it can also improve your church’s search engine optimization (SEO). This means that your website will rank higher in search results, bringing more visitors to your site. This is because search engines love fresh content, and the more consistent you are in producing and sharing it, the more people will see and share it. So, by developing a routine for your communication efforts, you can benefit both your internal organization and your online presence.

    5 Things to Include in Your Weekly Creative Communications Rhythm

    Every church is different. The resources, staff, volunteers and types of communication that work best for each church will vary. But somehow we all keep get the same message of DO MORE DO MORE! Slow down, take a deep breath and set it all out before you. It would be impossible to create a weekly communications rhythm that would work for every church. Instead, I’m going to propose some options or ideas to consider and build on for yourself and or your team. None of this is fool proof, we can only plan so much and we can only be so proactive, but I hope this helps…

    1) The Message

    I recommend sharing audio, video, notes, resources, and action steps from your weekend message as soon as possible after the gathering. Ideally, this can be done on Sunday afternoon if you’re crazy enough, I remember editing photos and videos during the sermon to get stories and visuals out before the end of the service, I was crazy enough to try test myself to see if I can finish editing and then still get to the front of the stage to pray for people, but Monday morning works too.

    It’s best to create a separate post or article for each week’s message (instead of adding to an existing page). This way, you can easily share the post on your social channels and make it easier for people to find and access. By sharing this content, you’ll be able to engage with your community and provide valuable resources for them to continue learning and growing.

    2) Newsletter

    It’s important to keep your community informed about what’s happening at your church. We recommend sharing news and announcements on your website and via email. To make things easier, try doing this the day after you post your sermon to the website. That way, you can mention and link to the sermon materials in your newsletter. This will help your congregation stay in the loop and stay connected to the happenings of your church. By keeping everyone informed, you can foster a sense of community and keep your church running smoothly.

    3) Devotionals (and even groups materials)

    One way that churches can help their congregations stay focused on Jesus and the weekly theme is by writing and sharing daily devotions. Some churches do this for a short season, while others make it a regular part of their routine. You can also use devotional materials written by others. These devotionals can be shared on your website, via email, and on social media channels. This is a great way to keep your community engaged and connected, and to provide spiritual nourishment on a daily basis. Whether you write your own devotionals or use materials from others, we hope that these resources will help you grow in your faith and strengthen your connection with Jesus.

    The Bible App is an amazing tool that’ll assist you and your local church do this really well.

    4) Mid-week nugget

    If your church is not publishing daily devotions, another option would be to post something in the middle of the week to encourage, inspire or challenge your congregation. This could be:

    • A blog post by the pastors
    • A short, 1-2 minute audio or video clip from the weekend message
    • A testimonial from a member of the congregation
    • Pictures, video or story of the people of your congregation living out their faith, responses from the weekend, kids church appraisal etc.

    5) Weekend teaser

    Want to build excitement for your upcoming weekend service? A great way to do this is by posting a question related to the message on your social channels. Friday afternoon is a good time to do this, as it gives people time to think about their response and engage with the content. When crafting your question, try to make it something that is easy for people to respond to. If it’s too personal or too theological, you may not get much engagement. By asking a thought-provoking question, you can spark conversation and interest in your upcoming service.

    In conclusion, developing a weekly creative and communications rhythm can greatly benefit your church team. By establishing routines and habits, you can streamline your tasks and make progress on your long-term goals with greater ease and efficiency. Some strategies to consider include deciding on a weekly communication routine, sharing audio, video, notes, resources, and action steps from your weekend message, keeping your community informed about what’s happening at your church, writing and sharing daily devotions, and posting thought-provoking questions on social media. By implementing these strategies, you can foster a sense of community, stay organized and on track, and effectively communicate with your congregation. We hope that these tips will help you develop a weekly creative and communications rhythm that works for your church team.

  • 25 Ways to Promote your Church’s New Years Vision on Social Media

    25 Ways to Promote your Church’s New Years Vision on Social Media

    Vision Sunday is around the corner isn’t it? What’s the word? What’s the statement that’s being plastered everywhere? Where are we going as a church this year? Whats the plan? Here a couple of ideas to try and nudge you and your team in the right direction…

    Right away… Let go!

    1) Use Facebook, Twitter, Instagram, WhatsApp etc to recruit a virtual DREAM TEAM, people in your church who are engaged in social media and will help lead efforts to promote the Christmas production. Call them your social media INFLUENCERS (LOL) if you will…

    2) Create a social media promotional schedule in Google Docs. Share it with your dream team, get their input, add to it & improve it based on their input. Make a WhatsApp group if you want to share details quickly…

    3) Create a Facebook event for your activation or the start of your years service(s).

    4) Post the event to your church’s Facebook page, invite guests, invite your friends. (Your church does have a Facebook page, right?) Right? See more here.

    5) You & your virtual dream team share the event on your personal Facebook profiles & encourage others to do the same. Share. Share. Share.

    6) Post the event to any other social media profiles your church may have (Twitter, Instagram, etc)

    7) You & your virtual dream team share your church’s post promoting the event on your personal profiles (Twitter, Instagram, etc)

    8 ) Run a Facebook ad to promote your Christmas production. Boost or promote the post and get more engagement

    Create a promotional video for your Christmas service, and…

    9) Put the promotional video on YouTube, TikTok and Facebook, see number 10.

    10) Share the YouTube video on your church’s Facebook page.

    11) You & your virtual dream team share the YouTube video on your personal Facebook profiles and encourage others to do the same. Send the link on your WhatsApp groups and get as many people sharing…

    12) Share the video to any other social media profiles your church may have (Twitter, Instagram, etc)

    13) You & your dream street team share your church’s video promoting the event on your personal accounts on those same social platforms (Twitter, Instagram, etc)

    Reach out to other local organizations

    14) Find local online guides that have an event calendar. Submit your event, embed or link to the YouTube video. Local churches in PE will be familiar with http://pechurchnet.co.za/

    15) Find the Facebook pages for your city, chamber of commerce, & other local community organizations. “Like” their page. Then post the Facebook event to their wall if you can do that in a non-spammy way. Make friends. Be nice. Get the word out…

    16) Find on other social platforms (Twitter, Instagram, etc) profiles for your city, chamber of commerce, & other local community organizations. Send them a DM & ask if they would share your post about your Christmas production. Really make it a community event.

    If your Activation or Vision Sunday services span more than one Sunday…

    17) Post pics from the first day/night to your church’s Facebook page. Be sure to tag as many people as you can. Tagging will cause those pics to show up on those people’s profiles for them and their friends to see.

    18) You and your dream team share those pics on your Facebook profiles. Tag tag tag.

    19) Post some of the pics to your church’s other social profiles (Twitter, Instagram, etc)

    20) You and the dream team, share those pics. Personally.

    21) Create a video that includes footage from the opening day & short comments from people afterwards saying good things about it. Post the video to YouTube.

    22) Share the opening day/night video on your church’s Facebook pages and groups…

    23) You & your virtual dream team share the opening night video on your personal Facebook profiles & encourage others to do the same.

    24) Share the opening night video using your church’s other social accounts (Twitter, Instagram, etc).

    25) You & your virtual dream team share your church’s posts of the opening day/night video on other social accounts (Twitter, Instagram, TikTok etc).

  • Divine restlessness

    Divine restlessness

    Divine restlessness, holy frustration

    A constant tug, a constant call

    To do, to act, to make a difference

    To stand up tall

    A fire within that cannot be quenched

    A drive to make the world a better place

    To bring about love and understanding

    To see every person’s face

    It’s a battle, a struggle, a daily fight

    To follow the path that’s true

    To stay the course, to do what’s right

    And not be swayed by what others do

    But it’s worth it, this divine restlessness

    This holy frustration that we feel

    For it leads us to a greater purpose

    To a life that’s more real

    So let us embrace this restless spirit

    And let it guide us on our way

    For in doing so, we’ll find true meaning

    In every single day.

  • My local church and Google “Business”

    My local church and Google “Business”

    “Google SEO” and Google Business isn’t something that should scare us off the bat, I’m going to try and simplify as much of it as possible as we go here.

    “Google SEO” is important for a local community church in South Africa (or really any organization) because it helps to increase the visibility of their website in search engine results. This can be especially important for a small, local church because it can help more people in the community discover their church and learn about the services and events they offer. Additionally, having a strong online presence can help to establish credibility and make it easier for people to get in touch with the church or learn more about it. Overall, Google SEO can be a useful tool for helping a local community church in South Africa reach a wider audience and connect with more people in their community.

    Why is “Google Business” important for my local church?

    Having a Google My Business listing can be beneficial for your local church in several ways:

    1. Increased visibility: Having a listing on Google My Business can help your church’s website show up higher in search results when people search for churches in your area.
    2. Connect with your community: Google My Business allows you to share information about your church, such as your service times, location, and contact information, making it easier for people in your community to find and connect with you.
    3. Online presence: Having a listing on Google My Business can help to establish your church’s online presence and make it easier for people to learn about your church and the services you offer.
    4. Customer reviews: Google My Business allows customers to leave reviews of your church, which can help to build credibility and establish your church as a trusted place of worship in your community.
    5. Insights: The Google My Business dashboard provides insights about how people are interacting with your listing, such as how many people have viewed your listing and how they found it. This can help you understand the effectiveness of your online presence and make any necessary adjustments.

    How to setup Google Business for my local church

    To set up your church’s Google My Business listing, follow these steps:

    1. Go to the Google My Business website (https://www.google.com/business/) and click “Start now” to begin the process of creating a listing.
    2. Enter your church’s name and address. If your church has a physical location that is open to the public, you can also add your phone number and website.
    3. Choose the category that best describes your church (e.g., “church,” “place of worship,” etc.) and add any additional information about your church that you would like to include (e.g., services offered, mission statement, etc.).
    4. Verify your listing by choosing the option that is most convenient for you. This may involve receiving a postcard in the mail with a verification code, or verifying by phone or email.
    5. Once your listing has been verified, you can begin to manage it by logging in to the Google My Business dashboard. From here, you can add photos, update your hours of operation, and respond to customer reviews.

    I hope this help answer some of your questions around some “Google SEO” and how it links up with setting up your “Google Business”. Here is another article related to why SEO is so key in more depth.

    Look forward to hearing from you.

    Grace and peace

    Dean