Dean Cothill

Tag: South African social media

  • Should insecurity stop me from…

    Should insecurity stop me from…

    A few days ago I was up early and a cold misty morning at Sardinia Bay was not the most auspicious of starts, but as I wrapped my red KWAY Jacket around me and trudged up the sandy dune (LOL if you know exactly what I mean), the sand was cold and the mist was thick. Even made it hard to see as the air was so moist… Can see more here about Sards.

    I ran down the dune to get my feet warm and hit the water and it was freezing cold and so I just followed the shore and kept walking. Calm, windless, misty Sards. I made my way about 500 down the beach and just surround by mist, I saw these 3 Dark Horses in the distance. So I continued my way down the beach and got a very flat section of the ocean, a pond like, very flat swimming pool if you will. Ice cold water and perfect for a morning swim.

    As they approached the shore, the group of horses standing at the water’s edge didn’t move, their dark coats glistening with the morning dew. They were majestic creatures, with powerful muscles rippling beneath their skin and eyes that seemed to penetrate my very soul. They just have so much presence and I was so nervous that I had interrupted their walk, that I was getting in the way somehow. So I asked one of the jockeys if everything is ok, if I should move or leave “their space”, if they wanna get in the water.

    And she gently replied, “No please, them seeing you in the water is giving them the courage to consider getting in the water, as they never want to walk in water, ever. So this is amazing. Thank you.

    So I asked nervously if I may approach the horses and she said I could…

    I approached cautiously, not wanting to startle them, but as I drew near, one of the horses turned its head towards me and let out a soft whinny. I couldn’t help but smile at the greeting, and I reached out a hand to stroke the horse’s nose. To my surprise, the horse nuzzled my hand and I let out a contented sigh. I couldn’t believe it – these wild creatures seemed almost tame, as if they were waiting for me to arrive. (I know that sounds ridiculous…)

    I spent the next 10 minutes walking with with the horses, marveling at their beauty and grace as they walked gently in the shallow water, almost to my knees at times. I had never felt such a strong connection with an animal before, and I knew that this was a moment I would always treasure. I felt Gale (more about that later and my YouTube channel coming soon) Story time with Dean and Gale, say, Dean if you’re brave enough, you will give other people the courage and bravery to also step into cold situations and take some risks for their dreams. And that’s all I hope to do here… Light a fire in your bones.

    And then almost instantly, the jockey gestured to her friends and the horses turned around and they said good bye, and then I was alone, with what felt like the most Holy Moment just before sunrise… I quickly whipped of my clothes and dived into the freezing water, Goodness me what a wake up. Best. Feeling. Ever.

    As I turned to head back home, I couldn’t help but feel a sense of awe and wonder at the magic of the natural world. It was moments like these that made me believe that there was still so much out there waiting to be discovered, and that life was full of endless possibilities. I realised then that goodness me I long for the wild, I long for the cold on my skin, I longed for the insecurity and unpredictability that the weather and the wild could produce.

    As humans, we are hardwired to seek security and predictability. It’s a natural instinct that helps us feel safe and grounded in a rapidly changing world. But sometimes, following our dreams requires us to make scary, insecure decisions that challenge the status quo and push us out of our comfort zone. (And sometimes we need someone to show us that some things are possible…)

    For many of us, the thought of taking a risk and stepping into the unknown is downright terrifying. We worry about failing, making mistakes, or being judged by others, the fear that maybe the water is too cold and I don’t know what I could find in the depths? These fears can hold us back and prevent us from pursuing our passions and living the lives we truly want.

    But as Brene Brown says, “the only way to get to the other side of fear is to walk through it.” In other words, the only way to achieve our dreams is to embrace the fear and uncertainty that comes with making bold moves.

    This doesn’t mean that we should blindly charge ahead into the open seas and hope for the best without considering the potential consequences. (I think of Frozen 2 here) It’s important to carefully weigh the pros and cons and make informed decisions. But it does mean that we should be willing to take calculated risks and embrace the potential for failure as part of the journey.

    Making scary, insecure decisions can also be an opportunity for growth and learning. When we face challenges and setbacks, we have the opportunity to learn from our mistakes and come back stronger. These experiences can help us develop resilience and build the courage to take on even bigger challenges in the future. one small step into the water turns into an open water swim turns into an icy swim in the arctic circle. My prayer is that your dreams would frighten and awaken you to your core.

    But perhaps most importantly, making scary, insecure decisions allows us to live authentically and follow our hearts. It’s easy to get caught up in the expectations of others or the societal norms of what we “should” be doing. But when we make the brave choice to pursue our dreams, we are able to live a life that is true to ourselves and fulfill our unique purpose.

    At 19 I started to play the guitar for our little local youth ministry in Benoni. (Yes I have photos and no I won’t share them, LOL) And I recall the bravery I summoned to perform for a small audience of like 20, even though it took a million wrong notes to find the right melody and key. I remember the insecure steps I took to my first job interview as I tried to impress the boss with all the “right” words”. I remember the strength I had to pull out of my self when I had to stand for something I believed in and no one stood up with me, leaving me without a job, but standing up for what I believe was right. I even remember the insecure teenager who knelt on his girlfriends kitchen floor and asked her to marry him.

    Now, we seek clarity and stability, but the truth is they aren’t real. You know this to be true with in yourself.

    So if you’re feeling scared or uncertain about making a big decision, remember that it’s okay to be afraid. It’s a natural part of the process. But don’t let your fear hold you back from chasing your dreams. Embrace the insecurity and take that first step towards making your dreams a reality. You never know where it might lead you…

    I’ll come with a couple lines from my favourite band, Switchfoot. (Thanks Jon)

    We found a way out
    The city takes everything it can
    But outside the crowds
    I can feel my lungs again

    Born for the blue skies
    We’ll survive the rain
    Born for the sunrise
    We’ll survive the pain

    Listen here.

    Grace and Peace

    Dean

  • Why is SEO important for my local church?

    Why is SEO important for my local church?

    I started in the Methodist Church as a bight eyes bushy tailed 19 year old, for 9 years being a youth, young adults and worship pastor in Johannesburg and then here in Port Elizabeth (South Africa). I then changed jobs a little and then found myself in a non-denominational church for 5 years being the Online Church Pastor. (A video for another day – LOL). One church had 1000 members a service, other services we were hoping for 20 people to arrive, yes, 20! and then pre pandemic we had 2000 people per service 3 times a Sunday…

    It doesn’t matter if you’re a large church or a small church—if your website isn’t getting traffic, it’s not going to be successful. And unfortunately, getting people to visit your website is not as easy as it used to be. Search engine optimization (SEO) has become more important than ever in order for churches to get the attention of their target audiences. That’s why I’ve put together this list of five reasons why SEO is essential for churches and online churches today:

    SEO is important for increasing traffic to your church website

    Search engine optimization is important because it helps you to rank higher in search engines, like Google. This will increase the amount of traffic your website gets, which is the most effective way to drive more sales and leads. Having a high ranking on Google can also help you get more exposure through organic traffic and social media channels.

    If you want to grow your church and online church, SEO is one of the best ways to achieve this goal. Because it takes time for results, it’s an ideal long term strategy for any church pastor and creative team who doesn’t want their success dependent on short term gains from promotions or paid advertising campaigns. (So much money spent on Facebook Ads, and sometimes even more now port pandemic)

    SEO provides a higher ROI than traditional marketing

    SEO is a long-term strategy, so it’s more cost effective. SEO provides better ROI than traditional marketing. Printing 5000 flyers at the robots or local mall will only go so far. There are only 5000 of them, we don’t know who actually sees these flyers and it ends there. We have all had that one post that goes a little viral, and it just goes much further than we ever thought it could’ve.

    SEO is more targeted than traditional marketing: When you use SEO to target your audience, you can reach them when they are ready to buy and convert on your website. This is not possible with other forms of advertising, which means that the people who see your ad are much more likely to visit your church or event in the future.

    Local Church SEO is more measurable than traditional marketing: Because Google Analytics tracks all of the information about how users interact with websites, it makes sense for us to know if our efforts are paying off or not! and here we can then innovate and pivot if we need to.

    SEO builds trust and credibility

    Search engines are known for their good taste. If a website is well-known and respected, it’ll rank higher in search results. This means that you will be rewarded for the time and effort you’ve put into building trust with your audience.

    After all, if you’re an established church that built a good reputation online, why would people not trust you and your team?

    SEO helps build credibility among potential congregation or community members and helps them see that you’re trustworthy—a church they can rely on.

    SEO increases your market share

    So terrible to think like this but, Jesus has called us to go fishing, and let’s catch so much fish that the nets break… Search engine optimization is a long-term strategy. You can’t expect to see results overnight. That said, if you’re willing to put in the time and effort, SEO can increase your market share—and the amount of fish you catch. Peter, Paul and John spent many nights on the water… How many nights you spending online?

    It helps you reach new members through organic search engine placement. Not only do unique visitors come from local searches, but those who visit your website will be more likely to actually check you out online for a church service or visit you in person.

    Search engines help drive traffic back to your site so that visitors stay on it longer—which means they’ll get more value out of their experience with you and are more likely to return again later on down the road, online or in person.

    SEO has the best ROI over time

    SEO has the best ROI over time. We in ministry for the long run, yeah?

    While PPC can be a great short-term strategy, it’s important to understand that with SEO, you’re investing in your church online presence for the long term. In other words, as you grow and invest in your church online, so too will your investment in SEO grow and pay off over time. So if you’re looking for a quick win that’ll help you get started on this journey, look elsewhere—SEO is a long game that requires patience and dedication but will eventually reap rewards if you stick with it.

    There are many benefits to using search engine optimization (SEO) in your church.

    Search engine optimization is an essential part of every churches marketing strategy. It is the best return on investment (ROI) and has many long-term benefits to your church.

    SEO is a low cost marketing strategy that increases your “market” share, which will lead to more people attending church and getting connected to community in the long run.

    Conclusion

    As you can see, SEO is an essential part of any local churches’ marketing strategy. It provides many benefits that other types of marketing don’t have—including higher returns on investment and greater trust in your “brand”. If you still aren’t convinced that SEO is right for your church, then consider the fact that it has the best ROI over time because there are no upfront costs involved! That means you can start seeing results right away without having to spend big bucks first. So what are you waiting for? Start implementing these strategies today!

    Church leaders (and maybe even business owners), I hope this helps…

    Contact me if you have any questions about SEO and other online presence management things.

    Much love

    Dean

  • What does it mean to be a man? (Part 1)

    What does it mean to be a man? (Part 1)

    Are you a man? Are you a man’s man? Are you a ladies man? Ever been told to man up? Suck it up and be a man? Stop crying, boy’s don’t cry? The world we live in have told kids and men in many different ways that there are norms and that there are some things that are on the table and things that aren’t.

    So I think it’s important to note that masculinity, like any social construct, is constantly evolving and can vary significantly depending on cultural and historical context. In this response, I will focus on how masculinity has evolved in Western societies over the past five years, but it is worth noting that the experiences and expectations of masculinity can be very different in other parts of the world.

    Over the past five years, there has been a growing movement to challenge traditional notions of masculinity and to promote more inclusive and healthy expressions of masculinity. This has included a focus on issues such as toxic masculinity, male privilege, and the harmful effects of rigid gender roles on men and those around them.

    One of the key drivers of this shift has been the #MeToo movement, which has brought attention to issues of sexual harassment and assault, particularly as they relate to men’s behavior and the power dynamics between men and women. The #MeToo movement has sparked a broader conversation about the ways in which traditional notions of masculinity can contribute to harmful and oppressive behaviors, and has encouraged men to examine their own actions and beliefs and to consider how they can be part of the solution.

    Another factor that has contributed to the evolution of masculinity is the increasing recognition of the importance of mental health and emotional intelligence. In the past, there has often been a stigma attached to men seeking help for mental health issues or expressing emotions other than anger or aggression. However, in recent years there has been a growing understanding that men also experience a range of emotions and that it is important for their overall well-being to be able to express and process these emotions in healthy ways. Coming off the last 3 months, I am going to try and be brave and vulnerable and honest about so many of my struggles and emotional health issues coming off work, stress, anxiety and burnout. (All of which I never saw coming, I mean, I honestly thought it would never happen to me. EVER)

    This shift has been driven in part by the LGBTQ+ movement, which has worked to create more inclusive and accepting environments for people of all gender identities and sexual orientations. As a result, there has been a greater acceptance and understanding of the diversity of gender and sexual identities, and a recognition that not all men identify as heterosexual or conform to traditional gender roles.

    This shift towards more fluid and non-binary expressions of gender and sexuality has challenged traditional notions of masculinity, which have often been based on rigid and narrow ideas of what it means to be a “man.” By allowing for a wider range of expressions of masculinity, this shift has helped to create a more inclusive and accepting society for people of all genders and sexualities.

    It is worth noting that this shift towards more fluid and non-binary expressions of gender and sexuality is not limited to men, but is also applicable to women and those who do not identify with either binary gender. However, for the purposes of this response, I focused specifically on how this shift has affected and challenged traditional notions of masculinity.

    Overall, it is clear that masculinity has evolved significantly over the past five years, and will likely continue to evolve in the future. While there is still much work to be done to create more equitable and healthy expressions of masculinity, it is encouraging to see the progress that has been made in recent years.

    Having Daniel and Elizabeth has absolutely opened my eyes to what it means to be a “boy” and what it means to be a “girl” and what it means to raise a child.

    It is important to recognize that all children are unique individuals and parenting approaches should be tailored to meet the needs and personality of each individual child. That being said, there are some general differences between raising boys and girls that may be worth considering:

    • Physical differences: Boys and girls may have different physical characteristics and developmental milestones. For example, boys may develop physically and emotionally at a slightly faster pace, and may be more interested in rough-and-tumble play, and soccer, and the World Cup and Ronaldo and that final, and Messi. Girls may mature more slowly and may be more interested in dolls and imaginative play.

    • Socialization and gender roles: Boys and girls may be socialized differently by society and may be encouraged to exhibit different behaviors based on gender stereotypes. It is important for parents to be aware of these societal expectations and to try to avoid imposing rigid gender roles on their children.
    1. Communication styles: Boys and girls may communicate differently, with boys often being more physically expressive and girls more verbal. It is important for parents to be attuned to their child’s individual communication style and to try to encourage open and honest communication.
    2. Emotional expression: Boys and girls may express their emotions differently. Boys may be more likely to suppress their emotions or to express them through physical aggression, while girls may be more likely to express their emotions through verbal communication. It is important for parents to encourage open and healthy expression of emotions in both boys and girls.

    Again, it is important to remember that these are generalizations and that every child is unique. The most important thing is to approach parenting with love, patience, and an open mind, and to be responsive to the needs and personality of your individual child.

    So what does it mean to be a man? What does it mean to be a dad?

    Stay tuned for PART 2 next week…

    Much love

    D

  • What Social Media platforms “should” my church be on?

    What Social Media platforms “should” my church be on?

    We’ve all be asked this question and it’s not always so easily clear cut, but I’m gonna try make it real easy to start with and then we gonna go from there…

    The five most important social media platforms for a church will depend on the specific goals and target audience of the church. Here are five popular social media platforms that many churches find useful:

    1. Facebook: With over 2.7 billion monthly active users, Facebook is the largest and most widely used social media platform. It’s a good choice for churches looking to connect with a broad audience and share updates about events and activities.
    2. Instagram: Instagram is a visually-focused platform that is popular with younger audiences (I’m not even gonna address TIKTOK in this article, it’s coming… It’s a good choice for churches looking to share visually appealing content and engage with followers.
    3. YouTube: YouTube is the largest video-sharing platform and is a good choice for churches looking to share video content, such as sermons or worship services.
    4. Twitter: Twitter is a fast-paced platform that allows churches to share short updates and engage with followers in real-time.
    5. Church-specific platforms: There are also several social media platforms that are specifically designed for churches such as Church Online, BibleApp, ChurchLink and ChurchLink App. These platforms allow churches to connect with members and share updates, prayer requests, and other information in a very simple user friendly way.

    Again, the most important social media platforms for a church will depend on the specific goals and target audience of the church. It’s often helpful to start by focusing on a few key platforms and then expand as needed.

    Who is the person you’re imagining when creating your social media post?

    There are several ways to determine your church’s target audience online:

    1. Analyze your existing social media followers: Look at the demographics of the people who are already following your church’s social media accounts. This can give you an idea of who is most interested in your church and what types of content they engage with.
    2. Look at your church’s website traffic: Use tools like Google Analytics to see who is visiting your church’s website and where they’re coming from. This can help you understand the age, gender, and geographic location of your church’s online audience.
    3. Conduct a survey: Consider conducting a survey to ask your church members and followers about their demographics and online habits. This can help you get a better understanding of your target audience.
    4. Analyze your local community: Consider the demographics of the community your church serves. This can give you an idea of the age, gender, and geographic location of your target audience.
    5. Research your “competition”: Hahaha, you know what I mean… Look at the social media accounts of other churches in your area to see who they are targeting and how they are reaching their audience.

    By gathering this information, you can get a better understanding of your church’s target audience online and tailor your social media strategy to reach them more effectively. Please email dean@deancothill.co.za for further questions and would love to join you and your community on this new digital road for church…

    Stay tuned for more daily articles on Sunday Social Sessions with Dean Cothill…