The new “foyer” or “concourse” is the website for your church. Most people who are looking for a new church start their search online. There’s a decent probability that someone in your neighborhood is looking for a church right now.
They desire to hear the gospel.
They want/need Christian Community.
They are interested in bringing up their kids in the church. (This was a big one for me – In an up and coming post I’ll cover how to “market” you children and youth programs appropriately, for both the parents and the young people)
You must throw open the door to your church in order to make it easier for people to find it. You’ll need to concentrate on what is known as (S)earch (E)ngine (O)ptimization to accomplish this. I’m going to walk you through six keys in this piece to improve the SEO for your church:
Make sure you’re listed locally.
Promote reviews
(1) Find the keywords people are using and (2) use them to optimize your website.
Integrate a Google Map
Include your address, everywhere.
Claim your local Google Business
Claim your church’s local listing as a crucial step in your church SEO strategy.
The local SEO of your church is influenced by a number of variables. But if you don’t do this, you might as well stop reading the rest of this article. That’s how crucial it is to claim your local listing.
Here are the first three listings you should secure to assist you in getting started:
Google Business You will have three HUGE advantages if you claim the local listing for your church.
First off, by claiming your listing, you’ll notify search engines how to present your data in search results. This will make it easier for locals looking for churches in your region to find information about your church, including its address, contact details, and operating hours.
Second, local listings will give your church information about the area in which it is located, which is crucial for ranking in local church search results.
Third, claiming your local listing will make your church stand out in some search results.
Here is an example of a search for Walmer Methodist Church taken from a desktop.
Walmer Methodist Church – Google Business
I’ll let you know:
It’s not always an easy step to take. The process will take some time to complete. If you’re short on time or don’t have a staff member who can assist, think about outsourcing this to a professional or volunteer to make sure it gets done.
2. Encourage Reviews
Reviews can boost your church’s local standing and offer reliable social evidence.
Consider it this way:
Your decision to buy ANYTHING these days is significantly influenced by positive reviews. There’s a good possibility you won’t purchase the most recent technology you’re eyeing or chow down on a steak at the neighborhood steakhouse if you encounter a long list of negative reviews.
This also applies to your church.
Additionally, reviews have a significant impact on local searches. Search engines are only informed in one direction that your church’s listing is active.
No reviews on the internet? No problem.
Here are some ideas to get things started:
Begin by requesting reviews from church members you know and volunteers.
You might find this method unsettling. However, there is nothing wrong with requesting positive reviews from people you know.
To persuade someone to post a review, all you have to do is send them an email, speak with them in person, or give them a call.
After you’ve done this, another suggestion you might want to think about is to post a sign asking customers to give reviews at your welcome center or in a window.
3. Find the key words that people are using
Put yourself in the position of someone looking for a church for a moment.
What search terms will they enter into a search engine?
Which inquiries will they pose?
Which words spring to mind?
A keyword is any word or phrase that pops into your head. To find anything you’re looking for, simply type it into a search engine.
It’s a good thing you don’t have to speculate about what people are using.
You can learn the phrases that are used the most in your neighborhood in a few different ways.
4. Google Analytics
Do you have Google Analytics set up on your church’s website?
If so, you can get a really good idea of how people are finding your site.
For example, you can see:
What keywords people use to find your website
What websites refer people to your church’s site
What social media channels leading people to visit your website
And more…
I’ll admit:
Google does hide a lot of the keywords people use to find your church’s site. But you can use a service like Ahrefs or SEMRush to learn more. Both of these services offer a free trial you can use to find what you’re looking for. You also want to register your website with Google Search Console, once again, the process will take some time to complete. If you’re short on time or don’t have a staff member who can assist, think about outsourcing this to a professional or volunteer to make sure it gets done.
Hi hi! Are you also working on creating a call to action for your business or website? We’ve all been there, LOL. Where do you start, typing, writing, with a black page staring at you or that curser that just won’t stop skipping in your word formatting programme. It’s madness, just nothing-ness.
What is a CTA or Call To Action?
A call to action, or CTA, is essentially a message that prompts your audience to take some kind of action, such as signing up for a newsletter or making a purchase. It’s a really important part of any marketing or sales strategy, because it helps to convert visitors into customers. Here is an article I wrote on 109 simple copy and paste social media posts that might help get you on your way…
One of the keys to crafting a successful call to action is copywriting – the art of using words to persuade and motivate people to take a specific action. Good copywriting involves finding the right balance between being informative and compelling, while also being clear and concise. It’s not easy, but with a bit of practice and some helpful tips, you can definitely improve your skills and create an effective call to action.
So, how do you go about crafting the perfect call to action through copywriting? Here are a few things to keep in mind:
Know your audience: Before you start writing, it’s important to understand who you’re trying to reach. What are their needs, interests, and motivations? What are their pain points and what are they looking for? The more you know about your audience, the better you’ll be able to craft a message that resonates with them and motivates them to take action.
Make it clear and concise: A call to action should be easy to understand and should clearly explain what you want your audience to do. Avoid using jargon or technical terms that might be confusing, and stick to simple, straightforward language. Aim for a call to action that’s around 50-75 words in length – any longer and you risk losing people’s attention.
Use strong, action-oriented language: A call to action should be compelling and inspire people to take action. Use strong verbs like “join,” “subscribe,” “buy,” or “register” to encourage people to do something. Avoid passive language like “click here” or “learn more” – these phrases are less urgent and less likely to inspire action.
Use emotional language: Emotional language can be very effective in a call to action, because it speaks to people’s feelings and desires. Use words that evoke positive emotions like happiness, excitement, or satisfaction to make your call to action more compelling.
Test and optimize: The best way to see if your call to action is working is to test it and see how it performs. You can try different variations of your call to action to see which one performs the best, and then use the data to optimize your message and make it even more effective.
SEO optimization is important for call to action (CTA) copy because it helps ensure that the CTA is visible to search engines, which increases the likelihood that it will be seen by potential customers. This can be done through the use of keywords in the CTA copy, as well as other on-page SEO strategies such as meta tags and alt text. Additionally, having a well-optimized CTA can increase the chances of it ranking well in search engine results, which can lead to more visibility and more conversions.
SEO for the local church
In conclusion, crafting the perfect call to action through copywriting requires a bit of thought and creativity, but it’s definitely worth the effort. By understanding your audience, using clear and concise language, and incorporating emotional language and strong action verbs, you can create a call to action that motivates people to take action and helps to grow your business.
How can you, as the pastor of the church, ensure that people easily locate your church online? The good news is that by following a few simple local SEO guidelines for churches, you can increase your online visibility.
When looking for a new church, the majority of individuals start by pulling out their phone and searching Google for nearby churches. If your church website has good local SEO, it will show up at the top of the search results page for churches in the area (search engine optimization).
With the help of these ten local SEO tips for churches, you can significantly raise your Google position and make it easier for people to find you online.
What Does Local SEO Mean for Churches?
When someone searches for “encouraging online sermon” or “Bible study ideas” online, they receive millions, literally millions, of results. When they are looking for a nearby church to attend, location is crucial. Local SEO is helpful in this situation.
At least 33% of consumers look up neighboring businesses on a daily basis. Every day of the week, a lot more people utilize online search engines to find nearby products and services.
One or more key phrases, such as “near me,” “nearby,” or include a city or neighborhood name, let Google know that the searcher is seeking for a specific location. Location settings on our phones is something that we have all become very familiar with… When searching for that restaurant or using WhatsApp pin drops or sending a LIVE location to a family member…
For example, someone who has recently moved or looking for a new church might search for
churches near me
churches in [city name]
top churches in [city name]
nondenominational churches near me
churches with kids program in [city name]
SEO for local churches
Location-based queries like the ones in the aforementioned instances will display the Google map pack at the top of the search results page. This feature has probably already been seen by you. The map pack displays the locations of the top three search results on a Google map.
It’s crucial to get your church listed in Google Maps if you want it to appear in local searches. Google claims that the order of local search results is dependent on
Relevance\Distance\Prominence
Local SEO strategies for churches can increase your relevance and prominence in search algorithms even when you have no control over how far a church seeker is from your location. Here are some recommendations to get you going.
1. Set Up a Solid Google Business Profile
A free web tool called a Google Business Profile connects to Google search and maps. Even while some businesses and churches may already be listed on Google Maps, it’s still vital to claim and validate your profile. In addition to verified listings appearing more frequently, you will also be able to amend your information.
In order to claim your listing, you typically need to mail a verification code on a postcard to an actual address. Once you’re live, spend some time carefully filling out your profile.
Add photographs and videos highlighting your culture, community, and church experience. * Include your physical address, business hours, website, phone number, and other pertinent information. Connect your social media accounts Respond to reviews and the feature that asks questions. And get those reviews rolling in…
2. Claim Your Listing in Online Directories
You might not be aware of how many websites your church is listed on. If you’re keeping track, there are at least 77. Have you verified the accuracy of your information and claimed your company citation across all of these platforms?
Sources like Yelp, Bing, Apple Maps, Yahoo!, Waze, YP (previously known as Yellow Pages), and others list local business citations.
Websites, social media, apps, and local directories are some examples of the different types of online local citations for churches.
Local directories, which are those that are exclusive to your area, may include local newspapers, blogs, and chambers of commerce that list the churches there.
If the idea of updating 77+ directory listings overwhelms you, you might want to think about employing a directory management service.
3. Ensure All Your Information is Accurate and Consistent
Make sure all of your information is current once you’ve set up your Google My Business account and claimed your online directory listings.
Your NAP, or name, address, and phone number, is the most important information. Maintaining accuracy across all platforms has a big impact on Google rankings.
Try to maintain a consistent format for the data. Instead of abbreviating “Avenue,” spell it out in full everywhere.
Additionally, keep in mind that you’ll need to go in and update all your listings if any important information about your church changes.
What more elements might persuade Google to list your church among its top results? Reviews and ratings are unquestionably important.
Genuine reviews are a reliable indicator to Google that your page merits a recommendation. You should increase your reviews on Yelp, Facebook, and any other sites where people may rate you in addition to Google.
You could be reluctant to bring this up due to the painful worry: What if we get terrible reviews?
It’s certain that you’ll receive reviews that are fewer than five stars at some point.
But keep in mind that a few unfavorable remarks won’t harm your rankings or deter visitors. On the contrary, by highlighting your distinctive qualities, they can end up benefiting you in the long run. Not everyone will find a church to their liking.
You can’t just wait around and hope that people would publish reviews on their own initiative. If such request makes you uneasy, think about the following strategies.
Ask people to share their testimony online. It’s not just a plug for your church; it’s the story of what Jesus did for them at or through your church.
Remind people of the purpose and mission of reviews: it allows more people to find your church online. This is digital evangelism!
Ask for reviews in your email newsletter or on your website with a direct link. Take out the extra steps and make it easy for people.
Finally, remember to reply to reviews that individuals leave. You can congratulate and support them. Leave a brief reply if the comment is unfavorable and take any further discussion offline. Avoid engaging in online arguments, stoking the flames, or starting new discussions.
5. Optimize Your Website for Mobile
One of Google’s key ranking variables influencing where you appear on the search results page is your site speed (how quickly your website loads). Additionally, since the majority of people search on mobile devices, you must optimize your website for them.
In 2021, mobile devices accounted for more than 56% of all web traffic worldwide. Start with a free church website review if you’re unsure about the technical aspects of website optimization and optimizing site load time.
6. Do Keyword Research
Don’t be intimidated by the phrase “keyword research”; it doesn’t have to be time-consuming or complicated.
By conducting keyword research, you may find out what terms and phrases individuals are searching for. What inquiries do they make?
With this knowledge in hand, you can create online content to enhance local SEO.
You can get started with brainstorming and creating target keyword lists with the use of free keyword research tools. A couple to check out are: * Wordstream * Neil Patel’s Ubersuggest * Google’s Keyword Planner (part of Google Ads) No cost keyword tool.
To get started on your keyword research, check out our post on free SEO tools for churches. When you’ve compiled a list of pertinent terms, INCLUDE THEM EVERYWHERE!!
7. Include Local SEO Keywords in Your Headings, Images, and Descriptions
Using local keywords in your titles, headings, and picture names will help your local SEO because Google searches every word and piece of information on your website. Here are a few illustrations of landing pages for Easter services.
* The names of your pages and blog entries are contained in title tags. Use “Church Easter Services in Fairview, Montana” in place of “Church Easter Services.”
* Your website’s URL is its address. Use mychurch.com/easter-services-fairview-montana in place of mychurch.com/easter-services. In the file name and alt-text of your images, include regional SEO keywords. You may name the file “Easter service in Fairview” rather than “church service” when naming an image.
Use these guidelines for creating headlines for your website, webpage content, meta descriptions, and Google or social media adverts.
Don’t make things too complicated. Make sure your titles and descriptions are clear, logical, and concise because a pleasant user experience and easy readability come first.
8. Update Seasonal Church and Event Content
What is happening in your neighborhood? Include content on your website and blog that highlights the local events your church attends, from holidays to community festivals.
Events’ booths, neighborhood outreach programs, and partnerships could all be listed. Other instances include: * Christmas or Easter services * Trunk or Treat or Fall Festival * Easter Egg Hunts or Spring Festivals * Summer Camps * Back to school activities for families * Men’s Breakfast, Women’s Retreat, etc.
Adding your church’s website to local event sites or directories also generates backlinks, a crucial element of search engine optimization.
9. Use Local Lingo to Improve Local Search Results
Do your city or neighborhood have a moniker? Are there any well-known local proverbs in your area? Sometimes, only locals are familiar with the insider terminology and will search using it.
Local slang might aid searches in pinpointing regions and target populations if you have different campuses. Whether your church is located in a major suburb, downtown, or on a university campus, describe it in a distinctive manner that speaks to your neighborhood.
10. Think Like Someone Searching For a Church
The most crucial local SEO tip for churches is to create material with the perspective of someone who is looking for a church. Yes, we’ve already touched on this idea, but adopting this attitude is essential to applying all of the other local SEO best practices.
Your church’s website cannot be created from that viewpoint; it is more than just an online bulletin or information board that pushes internal updates. What questions are being posed from an outsider’s perspective?
People who… * recently moved to the region * stopped attending church and want to reengage * are looking for a different church * have never attended to church before may be among the several groups you’re attempting to target.
Your keyword research should have given you a list of things to include on your web pages. But if you “keyword stuff,” Google will penalize you (overusing keywords in an attempt to rank higher). Instead, they aim to find information that is actually pertinent to searches and valuable to users.
It’s true what they say about how you say things being more important than what you say. Therefore, be sure that your article contributes relevant information and is interesting to read.
Common Questions People Ask When Looking for a Church
Create a website with a simple navigation system and user-friendly page layouts to help website visitors get the content they’re looking for. These are some queries potential visitors to your church might have.
Does the church offer biblical instruction?
Where can I access an archived sermon?
Exist any youth/programs? children’s
What is the philosophy of leadership?
What are their names?
What is the structure of the church’s leadership or governance?
What community services does this church provide?
What opportunities are there for growth and discipleship?
In conclusion, providing comprehensive and consistent information about your church online can help you rank higher in Google and make it simple for people to locate you at the top of the search results page. Your rating is influenced by your church’s website, other internet directories, and reviews.
In today’s world, instantaneous responses are expected. Your preferred search engine will provide pages and pages of results for any query you can think of, but the majority of users won’t scroll past page one.
It’s not difficult to enhance local SEO for your church. If you work on each of these local SEO tips individually, your church’s internet presence will improve.
Now that you know how to get onto Google Business and you’ve got that up and running…
Where to from here?
Google reviews are an important aspect of any local churches online presence. Not only do they help to improve the visibility of your church in search results, but they also serve as a trusted source of information for potential church visitors or guests. In today’s digital age, (church goers/seekers/christians/consumers) rely heavily on the opinions of others when making purchasing decisions, and Google reviews provide a platform for your “people” to share their experiences with your church. In this article, we’ll explore the reasons why Google reviews are so important for your local listings and how they can help to drive traffic to your church.
Did you know… the number of Google reviews is one of the biggest factors in Google’s local search algorithm?
Take a moment and see for yourself:
Google “church in [your city].”
Look under the map at the “Local 3 Pack,” add together the number of reviews the 3 churches there have, and divide by 3 to get the average number of reviews.
Click the map in the Local 3 Pack to see the top 20 results in Google maps
Scroll down and take a look at how many reviews churches towards the bottom of the top 20 have.
Big difference, right?
How do you get more Google reviews for your church?
Glad you asked. Here are…
3 Ways to Get More Google Reviews for Your Church
1) Add a Google Business Profile icon/link in the header or footer of your website.
By placing social media icons that link to your church’s profiles on platforms such as Facebook, Twitter, and Instagram, you can encourage members to review your Google Business Profile. Including these icons makes it easy for visitors to access and read all of the positive reviews that your church has already received. This simple step can help to drive traffic and engagement on your online profiles, as well as improve the overall visibility of your church in search results.
2) Post a request for reviews to social media.
One way to encourage your followers on social media platforms such as Facebook, Twitter, and Instagram to leave reviews for your church is to post a request for reviews and include a link to your Google Business Profile. Remind people that by posting a review, they are not only sharing their positive experiences with your church, but they are also helping to improve your church’s search rankings and reach a wider audience online. Highlighting the specific ways in which your church has made an impact on people’s lives through the power of God can be a particularly effective way to motivate people to visit your church in person on Sunday.
3) Send email and/or texts to members asking them to post a review.
As it becomes increasingly difficult to reach people through social media channels, email and text message communication can be effective alternatives. Both of these mediums tend to have high open rates, and you can make your request for reviews more personalized in an email or text. When asking for reviews through email or text, be sure to include a link to your Google Business Profile and explain how the reviews will help your church achieve its mission. It’s also important to be mindful of Google’s efforts to combat fake reviews. If your church receives a large number of reviews in a short period of time, it may be flagged by Google’s algorithm as suspicious. To avoid this, it’s best to aim for a steady stream of reviews rather than a sudden influx.
To avoid triggering any red flags with Google’s algorithm, it’s best to gradually collect reviews from your congregation rather than sending a mass email all at once. A good goal is to aim for around 5 reviews per week. You can start by sending an email request to a small group of people, such as 20 individuals, and then assess the response after a week. If you receive a high number of reviews, such as 10, you can scale down the number of people you email the following week. On the other hand, if you only receive a few reviews, you can try increasing the number of people you email to see if that leads to more reviews. This approach allows you to adjust your strategy based on the response rate and ensure that you are collecting reviews at a natural and sustainable pace. Natural and organic is key here.
In today’s digital world, Google reviews are more critical than ever for local communities, businesses and churches. Not only do they help to improve the visibility of your church in search results, but they also serve as a trusted source of information for potential visitors and guests. By encouraging your people to leave reviews and actively managing your online reputation, you can build trust and credibility with potential guests and drive traffic to your community. So don’t underestimate the power of Google reviews – they are an essential part of any successful digital marketing strategy.
Vision Sunday is around the corner isn’t it? What’s the word? What’s the statement that’s being plastered everywhere? Where are we going as a church this year? Whats the plan? Here a couple of ideas to try and nudge you and your team in the right direction…
Right away… Let go!
1) Use Facebook, Twitter, Instagram, WhatsApp etc to recruit a virtual DREAM TEAM, people in your church who are engaged in social media and will help lead efforts to promote the Christmas production. Call them your social media INFLUENCERS (LOL) if you will…
2) Create a social media promotional schedule in Google Docs. Share it with your dream team, get their input, add to it & improve it based on their input. Make a WhatsApp group if you want to share details quickly…
3) Create a Facebook event for your activation or the start of your years service(s).
4) Post the event to your church’s Facebook page, invite guests, invite your friends. (Your church does have a Facebook page, right?) Right? See more here.
5) You & your virtual dream team share the event on your personal Facebook profiles & encourage others to do the same. Share. Share. Share.
6) Post the event to any other social media profiles your church may have (Twitter, Instagram, etc)
7) You & your virtual dream team share your church’s post promoting the event on your personal profiles (Twitter, Instagram, etc)
8 ) Run a Facebook ad to promote your Christmas production. Boost or promote the post and get more engagement
Create a promotional video for your Christmas service, and…
9) Put the promotional video on YouTube, TikTok and Facebook, see number 10.
10) Share the YouTube video on your church’s Facebook page.
11) You & your virtual dream team share the YouTube video on your personal Facebook profiles and encourage others to do the same. Send the link on your WhatsApp groups and get as many people sharing…
12) Share the video to any other social media profiles your church may have (Twitter, Instagram, etc)
13) You & your dream street team share your church’s video promoting the event on your personal accounts on those same social platforms (Twitter, Instagram, etc)
Reach out to other local organizations
14) Find local online guides that have an event calendar. Submit your event, embed or link to the YouTube video. Local churches in PE will be familiar with http://pechurchnet.co.za/
15) Find the Facebook pages for your city, chamber of commerce, & other local community organizations. “Like” their page. Then post the Facebook event to their wall if you can do that in a non-spammy way. Make friends. Be nice. Get the word out…
16) Find on other social platforms (Twitter, Instagram, etc) profiles for your city, chamber of commerce, & other local community organizations. Send them a DM & ask if they would share your post about your Christmas production. Really make it a community event.
If your Activation or Vision Sunday services span more than one Sunday…
17) Post pics from the first day/night to your church’s Facebook page. Be sure to tag as many people as you can. Tagging will cause those pics to show up on those people’s profiles for them and their friends to see.
18) You and your dream team share those pics on your Facebook profiles. Tag tag tag.
19) Post some of the pics to your church’s other social profiles (Twitter, Instagram, etc)
20) You and the dream team, share those pics. Personally.
21) Create a video that includes footage from the opening day & short comments from people afterwards saying good things about it. Post the video to YouTube.
22) Share the opening day/night video on your church’s Facebook pages and groups…
23) You & your virtual dream team share the opening night video on your personal Facebook profiles & encourage others to do the same.
24) Share the opening night video using your church’s other social accounts (Twitter, Instagram, etc).
25) You & your virtual dream team share your church’s posts of the opening day/night video on other social accounts (Twitter, Instagram, TikTok etc).
I started in the Methodist Church as a bight eyes bushy tailed 19 year old, for 9 years being a youth, young adults and worship pastor in Johannesburg and then here in Port Elizabeth (South Africa). I then changed jobs a little and then found myself in a non-denominational church for 5 years being the Online Church Pastor. (A video for another day – LOL). One church had 1000 members a service, other services we were hoping for 20 people to arrive, yes, 20! and then pre pandemic we had 2000 people per service 3 times a Sunday…
It doesn’t matter if you’re a large church or a small church—if your website isn’t getting traffic, it’s not going to be successful. And unfortunately, getting people to visit your website is not as easy as it used to be. Search engine optimization (SEO) has become more important than ever in order for churches to get the attention of their target audiences. That’s why I’ve put together this list of five reasons why SEO is essential for churches and online churches today:
SEO is important for increasing traffic to your church website
Search engine optimization is important because it helps you to rank higher in search engines, like Google. This will increase the amount of traffic your website gets, which is the most effective way to drive more sales and leads. Having a high ranking on Google can also help you get more exposure through organic traffic and social media channels.
If you want to grow your church and online church, SEO is one of the best ways to achieve this goal. Because it takes time for results, it’s an ideal long term strategy for any church pastor and creative team who doesn’t want their success dependent on short term gains from promotions or paid advertising campaigns. (So much money spent on Facebook Ads, and sometimes even more now port pandemic)
SEO provides a higher ROI than traditional marketing
SEO is a long-term strategy, so it’s more cost effective. SEO provides better ROI than traditional marketing. Printing 5000 flyers at the robots or local mall will only go so far. There are only 5000 of them, we don’t know who actually sees these flyers and it ends there. We have all had that one post that goes a little viral, and it just goes much further than we ever thought it could’ve.
SEO is more targeted than traditional marketing: When you use SEO to target your audience, you can reach them when they are ready to buy and convert on your website. This is not possible with other forms of advertising, which means that the people who see your ad are much more likely to visit your church or event in the future.
Local Church SEO is more measurable than traditional marketing: Because Google Analytics tracks all of the information about how users interact with websites, it makes sense for us to know if our efforts are paying off or not! and here we can then innovate and pivot if we need to.
SEO builds trust and credibility
Search engines are known for their good taste. If a website is well-known and respected, it’ll rank higher in search results. This means that you will be rewarded for the time and effort you’ve put into building trust with your audience.
After all, if you’re an established church that built a good reputation online, why would people not trust you and your team?
SEO helps build credibility among potential congregation or community members and helps them see that you’re trustworthy—a church they can rely on.
SEO increases your market share
So terrible to think like this but, Jesus has called us to go fishing, and let’s catch so much fish that the nets break… Search engine optimization is a long-term strategy. You can’t expect to see results overnight. That said, if you’re willing to put in the time and effort, SEO can increase your market share—and the amount of fish you catch. Peter, Paul and John spent many nights on the water… How many nights you spending online?
It helps you reach new members through organic search engine placement. Not only do unique visitors come from local searches, but those who visit your website will be more likely to actually check you out online for a church service or visit you in person.
Search engines help drive traffic back to your site so that visitors stay on it longer—which means they’ll get more value out of their experience with you and are more likely to return again later on down the road, online or in person.
SEO has the best ROI over time
SEO has the best ROI over time. We in ministry for the long run, yeah?
While PPC can be a great short-term strategy, it’s important to understand that with SEO, you’re investing in your church online presence for the long term. In other words, as you grow and invest in your church online, so too will your investment in SEO grow and pay off over time. So if you’re looking for a quick win that’ll help you get started on this journey, look elsewhere—SEO is a long game that requires patience and dedication but will eventually reap rewards if you stick with it.
There are many benefits to using search engine optimization (SEO) in your church.
Search engine optimization is an essential part of every churches marketing strategy. It is the best return on investment (ROI) and has many long-term benefits to your church.
SEO is a low cost marketing strategy that increases your “market” share, which will lead to more people attending church and getting connected to community in the long run.
Conclusion
As you can see, SEO is an essential part of any local churches’ marketing strategy. It provides many benefits that other types of marketing don’t have—including higher returns on investment and greater trust in your “brand”. If you still aren’t convinced that SEO is right for your church, then consider the fact that it has the best ROI over time because there are no upfront costs involved! That means you can start seeing results right away without having to spend big bucks first. So what are you waiting for? Start implementing these strategies today!
Church leaders (and maybe even business owners), I hope this helps…
Contact me if you have any questions about SEO and other online presence management things.
